Digital Marketing Strategy, SEO, SMM, SMO and SEM: What To Invest On

What’s the best digital marketing strategy to gain ecommerce success?

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Implementing powerful techniques to drive online traffic.

That’s simple, right?

To a lot of people, it does seem pretty uncomplicated. You research and find the most successful ways to promote your online brand and henceforth create consumer awareness.

But then you have to ask yourself… what is the most ‘simple’ effective way to promote your brand online?

Generally, when people brainstorm ways in which to perform a functional digital marketing strategy, they face a wall with two doors. The first door leads you to a brilliantly complex pathway toward online optimisation. It’s free (or it perceives itself as free), but it’s very hard to dissect and many may be overwhelmed by its confusing, foreign language. The second door leads you to the more monochromatic world of online marketing. The pathway through this door is very linear and everything’s pretty structured and (seemingly) straightforward. However, this path usually comes with a higher toll (but usually with a more immediate reward).

These days, these two doors have become even more complicated. Door 1, aka the world of online optimisation doesn’t just confine itself to the search engines, it also encompasses social media. That means both SEO (Search Engine Optimisation) and SMO (Social Media Optimisation). The same goes for Door 2; you’ll find both SEM (Search Engine Marketing) and SMM (Social Media Marketing) in there.

In actuality, the debate is now less over whether you should be investing in digital […]

By |May 3rd, 2017|Outsource SEO To The Philippines|Comments Off on Digital Marketing Strategy, SEO, SMM, SMO and SEM: What To Invest On

Australian Companies: Why They Choose Offshoring to the Philippines

In recent years, offshoring business processes has become a popular way to cut back on expenses and get menial tasks done more efficiently. While there are a few different options in regards to the country you may choose to outsource to, more Australian companies are outsourcing/offshoring to the Philippines every year.

Why do these Australians outsource to the Philippines, and why might this be a good move for your company as well? Let’s talk about the benefits of offshoring to the Philippines and why this could be the perfect fit for your business.

Cutting Back Costs

The cost of living in the Philippines is significantly lower than in other Western countries. In fact, living costs may be up to half of what they are in Australia!

Obviously, this means that wages are also much lower than in other countries. Your company benefits from this arrangement due to the cost reductions of offshore workers. You’ll be getting the same tasks accomplished for as little as half of what it would cost you to employ someone in Australia!

Another reason that offshoring to the Philippines saves you money is due to the similar time zone. Since the working hours there are pretty much the same as in Australia, you won’t have to pay for a night shift. (We’ll talk more about the benefits of a similar time zone below!)

Plenty of Talent

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Education is a high priority in the Philippines. In fact, the education system has been modeled after the United States and parts of Australia. In recent years, they have converted to the program of K to 12, meaning that youngsters are getting a fantastic […]

By |March 14th, 2017|Offshore Outsourcing Philippines, Outsource SEO To The Philippines|Comments Off on Australian Companies: Why They Choose Offshoring to the Philippines

Outsourcing SEO: Why You Should Be Doing It

To understand the value of outsourcing SEO, you need to understand the value of digital marketing.

How does SEO benefit you/your business?

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The fact is, one successful post can reach thousands perhaps even millions of people. Particularly when it’s ranked high enough. For this reason; the reach and benefits of the Internet, companies are spending more of their marketing budget on online campaigns and SEO (search engine optimisation).

That’s also why it’s ranked number 2 in our top-10 in-demand workplace skills for 2017. 

So, your next question is:

How do I get my business to make its way to the top of the search listings and generate frequent traffic?

Amazingly, 65% of businesses admit getting leads and website traffic is a challenge.

That’s because traditionally, you would have two options:

  1. Devote some of your precious time to performing these tasks or,
  2. Hire an expensive in-house employee to take care of it for you.

The problem is, neither of these solutions provide you with great value.

SEO is an ongoing task that cannot be neglected. Particularly in the constantly evolving digital market. Skills need to be reassessed and honed regularly in order to keep up with the current trends and algorithms. If you’re managing your SEO as a side task, it most likely doesn’t have your full attention and you’re probably not going to be optimising your content. Not to mention, you’re losing valuable time on other more important duties and essentially, not being performance efficient.

Hiring a brand new in-house employee comes with a hefty salary, plus added costs (training, pensions, taxes, energy, benefits etc.). Additionally, in order to know if you’re hiring the […]

By |January 17th, 2017|General, Offshore Outsourcing Philippines, Outsourcing Staff|Comments Off on Outsourcing SEO: Why You Should Be Doing It

happy clients

  • To say our staff there are crucial to our team is an understatement. Thank you to the outsourced team for helping us build our Manila team, we are very happy with the relationship we have together.

  • Outsourced have been an enormous support and very patient as we progress slowly down the outsourcing path. They have integrated perfectly in to our team and with all interactions with Outsourced staff we have found them to be incredibly helpful and accommodating.”

  • They are the absolute best to work with! Very responsive and I’m getting what I’m paying for! I can honestly say they are a part of my team not just an extension. I have staff throughout the global and they are the most responsive of the 4 companies I’ve partnered with. I’ve had zero downtime with their services. The entire staff have been great, accommodating and easy to work with.”

  • Our Outsourced staff have proven to be excellent. They are all skilled in the fields they were hired for and they do a great job fast. If their work continues at the current level our work efficiency will have a huge increase. Thank you Outsourced for all your help.”