What’s the best digital marketing strategy to gain ecommerce success?

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Implementing powerful techniques to drive online traffic.

That’s simple, right?

To a lot of people, it does seem pretty uncomplicated. You research and find the most successful ways to promote your online brand and henceforth create consumer awareness.

But then you have to ask yourself… what is the most ‘simple’ effective way to promote your brand online?

Generally, when people brainstorm ways in which to perform a functional digital marketing strategy, they face a wall with two doors. The first door leads you to a brilliantly complex pathway toward online optimisation. It’s free (or it perceives itself as free), but it’s very hard to dissect and many may be overwhelmed by its confusing, foreign language. The second door leads you to the more monochromatic world of online marketing. The pathway through this door is very linear and everything’s pretty structured and (seemingly) straightforward. However, this path usually comes with a higher toll (but usually with a more immediate reward).

These days, these two doors have become even more complicated. Door 1, aka the world of online optimisation doesn’t just confine itself to the search engines, it also encompasses social media. That means both SEO (Search Engine Optimisation) and SMO (Social Media Optimisation). The same goes for Door 2; you’ll find both SEM (Search Engine Marketing) and SMM (Social Media Marketing) in there.

In actuality, the debate is now less over whether you should be investing in digital […]