Digital Marketing Strategy, SEO, SMM, SMO and SEM: What To Invest On

What’s the best digital marketing strategy to gain ecommerce success?

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Implementing powerful techniques to drive online traffic.

That’s simple, right?

To a lot of people, it does seem pretty uncomplicated. You research and find the most successful ways to promote your online brand and henceforth create consumer awareness.

But then you have to ask yourself… what is the most ‘simple’ effective way to promote your brand online?

Generally, when people brainstorm ways in which to perform a functional digital marketing strategy, they face a wall with two doors. The first door leads you to a brilliantly complex pathway toward online optimisation. It’s free (or it perceives itself as free), but it’s very hard to dissect and many may be overwhelmed by its confusing, foreign language. The second door leads you to the more monochromatic world of online marketing. The pathway through this door is very linear and everything’s pretty structured and (seemingly) straightforward. However, this path usually comes with a higher toll (but usually with a more immediate reward).

These days, these two doors have become even more complicated. Door 1, aka the world of online optimisation doesn’t just confine itself to the search engines, it also encompasses social media. That means both SEO (Search Engine Optimisation) and SMO (Social Media Optimisation). The same goes for Door 2; you’ll find both SEM (Search Engine Marketing) and SMM (Social Media Marketing) in there.

In actuality, the debate is now less over whether you should be investing in digital […]

By |May 3rd, 2017|Outsource SEO To The Philippines|Comments Off on Digital Marketing Strategy, SEO, SMM, SMO and SEM: What To Invest On

Australian Companies: Why They Choose Offshoring to the Philippines

In recent years, offshoring business processes has become a popular way to cut back on expenses and get menial tasks done more efficiently. While there are a few different options in regards to the country you may choose to outsource to, more Australian companies are outsourcing/offshoring to the Philippines every year.

Why do these Australians outsource to the Philippines, and why might this be a good move for your company as well? Let’s talk about the benefits of offshoring to the Philippines and why this could be the perfect fit for your business.

Cutting Back Costs

The cost of living in the Philippines is significantly lower than in other Western countries. In fact, living costs may be up to half of what they are in Australia!

Obviously, this means that wages are also much lower than in other countries. Your company benefits from this arrangement due to the cost reductions of offshore workers. You’ll be getting the same tasks accomplished for as little as half of what it would cost you to employ someone in Australia!

Another reason that offshoring to the Philippines saves you money is due to the similar time zone. Since the working hours there are pretty much the same as in Australia, you won’t have to pay for a night shift. (We’ll talk more about the benefits of a similar time zone below!)

Plenty of Talent

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Education is a high priority in the Philippines. In fact, the education system has been modeled after the United States and parts of Australia. In recent years, they have converted to the program of K to 12, meaning that youngsters are getting a fantastic […]

By |March 14th, 2017|Offshore Outsourcing Philippines, Outsource SEO To The Philippines|Comments Off on Australian Companies: Why They Choose Offshoring to the Philippines

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