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Mobile SEO Strategy: How to Prepare for the Mobile First Index

Mobile SEO Strategy

Given that mobile devices have exceed desktop usage since 2015, it only makes sense that you create a mobile SEO strategy that would help your website rank better, especially since Google has already announced that is moving towards the mobile-first approach.

By |December 22nd, 2017|Digital Marketing|Comments Off on Mobile SEO Strategy: How to Prepare for the Mobile First Index

Lead Generation Through Social Media using Facebook and Twitter

There’s no denying it. Social media offers such an awesome opportunity for businesses to promote their products and/or services, as well as reaching out to their customers. No wonder a lot of brands have been developing effective social media marketing tactics for their online marketing strategies. Not only does lead generation through social media create brand awareness, but it also helps businesses increase sales.

By |November 16th, 2017|Digital Marketing|Comments Off on Lead Generation Through Social Media using Facebook and Twitter

Social Media Lead Generation Tactics

Social Media Lead Generation Philippines

Social Media is a force to be reckon with when it comes to generating highly qualified leads that produces ROI – thanks to its massive reach, online influence and its advance targeting capabilities.

By |November 9th, 2017|Digital Marketing|Comments Off on Social Media Lead Generation Tactics

Proven Techniques on How to Measure Brand Awareness

how to measure brand awareness

 

Every digital marketer that you’ll encounter knows the importance of being able to quantify and measure every task that they work on online. By doing so, they can improve and/or enhance certain methods to determine which marketing effort works and which doesn’t.

By |October 9th, 2017|Digital Marketing|Comments Off on Proven Techniques on How to Measure Brand Awareness

Best Email Marketing Service Tips: How to Successfully Enhance your Email Newsletter Campaign

Best Email Marketing Service

Email marketing is one of the most efficient and cost-effective ways to successfully market your product, brand and service to your niche. Therefore, companies are always on the lookout for the best email marketing service being offered – whether it caters to a B2B or B2C market. Not only does it allow you to further expand your goals and reach, it also leads to an increase in sales, engagement, subscribers and so forth.

By |August 30th, 2017|Digital Marketing|Comments Off on Best Email Marketing Service Tips: How to Successfully Enhance your Email Newsletter Campaign

6 Sure Fire Ways on How to Promote Your Website Effectively

With everyone using the internet and being on their mobile device 24/7, businesses can greatly benefit from having an online presence. This means that as a business owner you understand the effect of a well-engineered website. A well-marketed website enables you to successfully promote your products, brand or services in the digital realm – hence, meeting your business goals.

So how do you promote your website?

Well, in order to know if you are utilising your site to the fullest, you must ask yourself these following questions:

  • Are you promoting your brand to the right market?
  • Are you getting visits from your website?
  • And if so, are you generating leads and making sales?

Below are the top reasons why businesses invest in a website:

  • Gain Online Presence (Branding)
  • Feature & Sell Products and/or Services (Sales)
  • Inform or Educate (being considered an Authority in their Niche)
  • Build Online Relationships (become a Reputable Brand that People Can Trust)

Given the statements above, you can see why it is crucial for you to take the necessary steps to ensure that you are doing your part when it comes to promoting your website.

Here are the basics on how to market your website effectively online:

Search Engine Marketing

As the name implies, Search Engine Marketing’s purpose is to create online visibility in search engines – specifically Google. A study shows that search engines still takes the lead compared to social and email marketing.

Depending on your budget, you may opt to get an SEO or PPC specialist to help you with this – or you may want to learn to do it yourself.

On-Page SEO

When it comes to making your website search-engine friendly, you can start by familiarising yourself with the basics when it comes to “On-Page SEO.”

Some of the things you would need to know about “On-Page SEO” is to do “keyword research.” This means generating the right keywords for your business.

Use the Google Keyword Tool when deciding on a relevant phrase or “keywords” that best represents your business, service or product.

Create the “Meta details” for your site. These should include the keywords you’ve chosen. We call these the “Meta title and description” and your top pages such as the Home, About, Service, Contact, etc. should contain these.

e.g. meta title: BPO Philippines | IT Outsourcing | Outsourced
e.g. meta description (from the site’s source code) – Outsourced is a leading IT outsourcing company that handles outsource staffing worldwide. As a premier IT BPO Philippines, we offer high quality service.

Remember that you need to consider a formula when it comes to the length of your meta title and description. Your Meta title should not exceed 60 characters (include your business name); and your Meta description should not exceed 160 characters (again, include your business name).

Doing internal-linking building within your site is a must – specifically within your blogs posts. The idea behind this, is that when you link a post to another relevant post, your site’s visitors tend to stay longer on your website because they find that your blog is full of information that they want and need – or simply find interesting. Therefore, your blog post must be of value to your audience, otherwise they will leave your site and this will reflect in your stats – which you can view in Google Analytics.

Off-Page SEO

There are numerous ways of acquiring backlinks, but it’s important for you to know that you must only focus on producing quality backlinks – otherwise you risk getting penalised by Google. Having said that, building links is a powerful way to ensure that your website ranks high on Google’s search engine.

Here are Some Ways on How to Promote a Website through Backlinks

  • Check your competitor’s backlink history with tools such as ahrefs and check their metrics to ensure that you only grab the best links (remember, quality is crucial here).
  • Guest posting is another great way to build quality links from authoritative sites
  • Article syndication
  • Infographics
  • Local listings such as Google, Yahoo!, Bing and Yelp
  • Niche Directories
  • Verify Google+ Local Listing (formerly Google Places)

Pay-Per-Click (PPC)

Pay-Per-Click (PPC) is another great way to produce traffic for your site and create exposure for your products and/or services. If you can generate the best keywords for your niche, coupled with compelling Ads, the possibility of your ads getting clicked is increased.

Your Advertising Options Includes:

  • Text Ads
  • Banner Ads
  • Native Ads

 Content Marketing

Content is King. How often do you hear this from online marketers?

If you feel that creating copies is not your strong suit, you can hire a great copywriter who can produce the kind of quality content that represents what you want to communicate to your audience or market.

You simply create an outline and state your objectives clearly so that your copywriter can effectively develop a content that not only delivers results but also contains your thoughts and ideas on specific topics (after all, you are the expert!).

Otherwise, you may also want to incorporate the skyscraper technique which gives you an idea as to what people are interested in reading when it comes to your industry. Because truth be told, although content plays a vital role when it comes to ranking in search engines like Google, quality will always out-rank quantity.

This means that you must invest time in creating your articles. Your posts must be informative, entertaining and interesting in nature so that people will read it, talk about it and share it. Once your content goes viral, you will not only place your brand in the forefront of your niche, but you’ll eventually build a name for yourself and your business – making you an authority in your field.

Plus, blogging regularly can really drive traffic to your website. Many of today’s online marketers will testify that most of your leads will be coming from this medium – which is not surprising given that content lasts forever while paid advertising will only be useful for as long as there is a budget for it.

And if your content is really good, other sites can opt to syndicate this. You can make this happen by reaching out to other site owners within your niche and have them feature your article in their website with the intention of luring their audience to your site. To do this, you simply include an author’s byline.

There is also the comment section of your blog which I highly recommend you use. This is where people can leave comments and ask questions about your business and/or products. This is an effective way for businesses to build relationships with current and potential customers – in addition to interacting with people online and getting more site visits.

Don’t Forget To Apply The Following To Further Enhance Your Blog Post:

  • Use long-tail keywords
  • Use similar keywords within the content
  • Use images, gifs, infographics, videos
  • Include links from authoritative sites
  • Link to relevant articles in your blog

Guest Blogging

As mentioned earlier, a great way to build backlinks and to increase site visits is to do outreach to authoritative websites that are related to your niche. You simply pitch some topics and ask if you can do some guests postings for them. Building relationships with the site owners and their audience is a sure-fire way to get the right leads for your niche.

Again, you may opt to do this yourself, hire a copywriter or get some people from your team to write about topics that are of value to your market.

Social Media Marketing

The power and influence of social media is simply undeniable!

You’ve seen influencers and celebrities getting paid more and getting chosen for projects over their contemporaries simply from the number of followers they have online.

The magic or appeal of social media is how interactive it can be. Engagement is key here.

It’s why social media icons and share buttons are a staple on many of today’s websites. This allows people to follow their favourite brands as well as the businesses that they patronise.

Is it any wonder why it has become an advertising platform for many of today’s popular social media networks such as Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn, etc.? It’s that effective!

You can read more about this in our previous article on SEO VS SMM: The Online Traffic Showdown.

This brings us to the conclusion as to why businesses rack their brains out in coming up with fun and creative ways to lure people to their site while promoting their brand, products and services through contests, polls, surveys and giveaways. This is a very good way of leveraging the power of social media. Oh, and let’s not forget to exploit the power of a Hashtag (#) when doing any of these popular methods.

Now if you’re reluctant to spend on social, you can choose to utilise this medium by incorporating an editorial calendar in order to capitalise on your SEO and content marketing efforts so that it doesn’t go to waste.

Infographics

It’s a fact that visual content gets shared more and infographics are no exception.

Not only are these informative in nature but also much shorter compared to written content – not to mention more visually appealing and interesting.

If you’re not adept in creating visuals, then you may hire and conceptualise with a graphic designer. Otherwise, an alternative would be to use Visual.ly.

How to market a website using infographics: Below are some places where you can share your Infographics:

  • Blogs
  • Directories
  • Document Sharing Sites
  • Email
  • Outreach (blogs and sites of similar niche)
  • Press Release Distribution
  • Social Media

Email Marketing

In this digital age, the assumption is that everyone has an email that they check regularly.

Therefore, I cannot stress the importance of building an email list when you start your business. This is a crucial component in promoting your website – and anything that has to do with your business.

Email marketing is viewed as a more personal approach towards your target market – which is why, in terms of customer acquisition, it wins hands down over social.

Not only is it inexpensive, easy and effective, you can also measure its performance and customise it – so don’t be afraid to get creative with your email newsletter campaigns.

So there you have it. Your top six (6) ways on how to promote a website on the World Wide Web.

By incorporating these consistently in your marketing routine, you’ll see your traffic increase, your social network expand and grow, as well as gaining visibility in search engines while attaining brand recognition within your industry.

So what are you waiting for… go ahead and start promoting your website using these sure fire methods that’ll bring more exposure and revenue to your brand and company.

By |June 19th, 2017|Digital Marketing|Comments Off on 6 Sure Fire Ways on How to Promote Your Website Effectively

5 Effective Website Design Tips to Generate High Conversion Rate

High conversion rate is the primary goal behind every website design strategy. It is the force that drives web designers to create unique web pages and sites.

What is conversion rate?

Conversion rate is the percentage of users who perform desired actions on a website. For instance, an online user will be a successful conversion if he or she makes the following action on a site.

  • Make a purchase
  • Fill out forms
  • Subscribe to services
  • Sign-up for an account

Actions may vary depending on the goal and purpose of a website. Each, however, can add value to the conversion rate if done successfully by online clients.

Impression plays a significant role in increasing conversion rate. One must remember that it only takes a few second to make a good impression.

There are thousands, if not millions, of other websites online that cater the same services and products as you are. Keeping the interest of a person in your site is a crucial task. However, it is not an impossible feat.

If you can create a web design that is compelling and highly informative, you will be able to gain organic traffic and increase your conversion rate.

Below we’ve listed the five most useful website design tips to help you make a site that will produce high conversion rate.

1. Responsive Website Design

One of the best web design techniques that you should consider is the responsive website design.

2017 is the year of modern technology. Gadgets of varied sizes are everywhere. People are relying more on smartphones to do internet browsing and shopping.

A responsive website design or RWD will allow online users to access your site on any devices. RWD offers ease of access and smooth site navigation on tablets, mobile phones, and other hand-held gadgets.

According to the Digital 2017 Global Overview Report by We Are Social and Hootsuite, there are already 4.9 billion smartphone users across the globe. That is more than half of the world’s current population that sits at 7.4 billion as per the same study.

conversion_rate

 

The same survey shows that 3.7 billion people are Internet users. Out of that figure, 3.4 billion are accessing the internet using their phones.

conversion_rate

 

Responsive website design is necessary if you want to target a chunk of these users from your location.

If your site is accessible from different platforms, it increases your chance of gathering more traffic. Attracting more audience will always have a positive impact on conversion rate.

Below web design will give you an idea how a responsive page is viewed from different devices.

conversion_rate

This web design also sits well with Google’s mobile-friendly update and can boost your ranking in Google’s mobile search results.

If you want to know if your website is mobile-friendly, take Google’s Mobile-Friendly Test.

conversion_rate

Ranking high in mobile search results will produce better site traffic and higher conversion rate. 

2. Pay Attention to Your Form

One neglected element of a website is the form. Keep in mind that forms generate leads and affect the conversion rate of any site.

People shop for products or avail services online because it is convenient for them. They do not have the patience to complete transactions that will consume much of their time and effort.

If these clients have to fill out lengthy forms for one transaction, they will leave. You need to give these people the convenience that they need.

Paying extra attention to your web forms is vital. Make it stand out. Create your forms to provide good user experience. You will see that it will not only encourage sign-ups, it will also increase your conversion rate.

Create a form that is unique and user-friendly. Use color to put emphasis on important fields of the form and make it lively. This will ensure that your client will not miss a thing and will make the submission process easier.

conversion_rate

Lastly, keep your form concise. Long forms will look tiring for people to fill out. Also, gathering so much information may seem intrusive and can give potential clients an uneasy feeling that might scare them away.

A study conducted by Hubspot on over 40,000 forms suggested that a form with four to five fields generate the most conversion.

conversion_rate

If your website needs a long form, make sure that you inform your client of its purpose. As much as possible, divide it into segments that will make them user-friendly to your potential clients.

 

3. Focus on Publishing Great Content

Always keep your focus on publishing great content. It does not matter if you have a beautifully designed website. Colors and visual effects mean nothing if the overall content of a page adds no value to its visitors.

Content is a vital key in determining the success of a website. If you want to attract the attention of your target market, write content that will be useful to them.

Keyword research is still a crucial factor in writing high-quality content. However, you also need to consider the relevance of your content to the search intent of online browsers.

Optimize your content to satisfy not the search engines but your readers. Integrate keywords into your content in a natural way and avoid over stuffing.

Excessive usage of keywords can get you penalized. Google algorithm use the semantic approach in analyzing the content of a page. It understands synonyms and always look for the relationship between terms and the context of content.

So, if Google sees that your title is “Affordable Houses,” it expects to see the following terms in your content:

  • Real estate
  • Bungalow houses
  • Tiny homes
  • Family homes
  • Apartments

After writing great content, you may now use images and other media to reinforce it. Visuals not only enhance your web page design, but it also helps your visitors remember you site.

In his book Brain Rules, John Medina, a developmental molecular biologist, and research consultant mentioned that people remember pictures better than words. He called this phenomenon as Picture Superiority Effect.

A study conducted by Medina confirmed the power of images when combined with text. He stated:

“Based on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65 percent of the information 3 days later.”

conversion_rate

Take advantage of images and use them wisely in your content. Always ensure that you use natural pictures that are related to the content of your website.

If you can hit a high relevance score for your content, your page will appear more on relevant search queries. This will drive more traffic to your site and increase not just your click-through rate but your conversion rate as well.

 

4. Interactive Website Design

It is important that you keep your site visitors engaged. It is the first step if you want to turn browsers into successful conversions. One way to do it is by using interactive website design.

Some elements that you can add to your site to make it interactive are:

  • Forums
  • Blogs
  • Social Media
  • Games
  • Maps

These web elements allow visitors to change your website display. It also enables them to interact directly with you or other people and perform a series of tasks.

You can use interactive website design to influence your clients to do actions that will increase your conversion rate. Some of these actions may include:

  • Purchasing products
  • Subscribing to services
  • Chat with your customer support
  • Explore your website pages

Interactive elements on a web page can attract the interest of people. While it is important to pay attention to your target market, it is also a must that you consider casual Internet users.

Casual Internet users are not deeply engaged with anything in particular. They just surf freely and are not in pursuit of any online activity. This sort of browsers usually spends less than 10 seconds on a page.

conversion_rate

Image Source

More than 89% of online browsers are casual Internet users. That is a huge figure.

If you can get these passive browsers to stay longer on your page by keeping them engaged, you are reducing your bounce rate.

The storytelling web approach is a good strategy in keeping your visitors engaged. You may use visuals and parallax scrolling technique to tell a story. Eventually, you may use this to lead your audience to do your desired web action.

Use videos and audios in conveying messages. Again, most people prefer visuals over texts. You may also add interesting surveys and questionnaires in your page.

Remember that making people stay on your site is a big challenge. Give your visitors a great user experience through interactive elements. Do this, and you will see a significant increase in your conversion rate in no time.

 

5. Call To Action

Call to action button or CTA is a small but vital part of your website design. It is this small button that will determine if your site visitor will be a successful convert or will just be another passive browser. 

conversion_rate

Every click of your call to action button means an increase in your conversion rate.

There are a thousand types of CTA. You can use them to make users do one of the following common tasks:

  • Download a file
  • Purchase a product
  • Submit a form
  • Go to a service or product page

Since a CTA’s goal is to persuade your audience to do actions that will benefit you, it is important that you make it creative.

conversion_rate

Use as many CTAs in your page as much as possible. The more buttons you have, the higher the chances of you getting a person to convert.

Put CTA on every page of your website. A client may not convert in your homepage, but who knows? He may always change his mind and convert while visiting another page of your site.

Put your button in a place that it will attract attention. The best position is in the upper-left corner of a web page.

Make your CTA recognizable. It is ok to be creative, but it should not cloud the message of your CTA. Make your button stand out from your page by using outline colors, shadows, or contrasting colors.

Use your call to action to convey value. Instead of telling your audience what they should do, tell them what they will get in return when they click the button. That will be more enticing and exciting.

conversion_rate

Image Source

The actions of your users will determine the success of your web design efforts. Your CTA’s effectiveness lies in your creativity and consistency.

 

Conclusion

Website designing requires skills, creativity, and a tremendous amount of effort and time. While there are website builders to help you in creating your web page, it could still be a daunting task.

If you are having doubts about designing your own site, you can always seek the help of professionals. Web design outsourcing has a lot of benefits (as well as an increase in conversion rate) that you can take advantage of. Some of these benefits include:

  • Cost efficiency. You can get your website done in no time that will result in significant savings.
  • Resources. Web development firms have all the necessary resources to begin a web project anytime.
  • Quality service. Web development companies always aim to satisfy their client. This will guarantee timely delivery of your project and high-quality service.
  • Experience.You will employ the service of experts and benefit from their experiences.

Outsourced is a leading IT BPO company based in the Philippines. Outsourced has a team of highly qualified web designers that can cater to your needs and specifications, which includes optimising your store for an improved conversion rate. These experts will guarantee that all the web design tips mentioned in this article are implemented accordingly on your site. 

Web design firms like Outsourced will surely help you boost your conversion rate and increase your business sales!

 

Outsourced Quality Assured, Inc. is a leading IT outsourcing company that continues to dominate the IT BPO Philippines market. We offer high quality outsourced it services and provide a highly professional offshore staff for businesses worldwide. As one of the leading IT BPO Solutions expert today, our goal is to find and place exceptional remote staff who are sure to exceed your expectations. 

 

By |June 5th, 2017|Creative Outsourcing, Digital Marketing|Comments Off on 5 Effective Website Design Tips to Generate High Conversion Rate

Digital Marketing Strategy, SEO, SMM, SMO and SEM: What To Invest On

What’s the best digital marketing strategy to gain ecommerce success?

Digital Marketing Strategy Outsourcing - Outsourced PH


Implementing powerful techniques to drive online traffic.

That’s simple, right?

To a lot of people, it does seem pretty uncomplicated. You research and find the most successful ways to promote your online brand and henceforth create consumer awareness.

But then you have to ask yourself… what is the most ‘simple’ effective way to promote your brand online?

Generally, when people brainstorm ways in which to perform a functional digital marketing strategy, they face a wall with two doors. The first door leads you to a brilliantly complex pathway toward online optimisation. It’s free (or it perceives itself as free), but it’s very hard to dissect and many may be overwhelmed by its confusing, foreign language. The second door leads you to the more monochromatic world of online marketing. The pathway through this door is very linear and everything’s pretty structured and (seemingly) straightforward. However, this path usually comes with a higher toll (but usually with a more immediate reward).

These days, these two doors have become even more complicated. Door 1, aka the world of online optimisation doesn’t just confine itself to the search engines, it also encompasses social media. That means both SEO (Search Engine Optimisation) and SMO (Social Media Optimisation). The same goes for Door 2; you’ll find both SEM (Search Engine Marketing) and SMM (Social Media Marketing) in there.

In actuality, the debate is now less over whether you should be investing in digital optimisation or digital marketing, and more to do with whether you should be investing in/ appearing on search engines or showing/promoting on social media.  

Truthfully, the not-so-simple answer is, your digital marketing strategy should include optimising and marketing for both. Every path leads to different scenery with its different appeals. So, of course, you’re going to find different audiences – no single one is going to be the same as the next.

This leads to another simple question…

Do you want to appear for some of your potential/targeted audience, or all of it?

Correct me if I’m wrong, but I assume you’ve answered with the latter. That’s good, because you shouldn’t be placing all your eggs into the one basket.

That’s why Google Analytics is so fantastic. With the presumption that all of your parameters/pixels are installed correctly, you can visibly see how multiple platforms assist in different ways. Whilst one platform might have a higher conversion rate, another platform may lead you to more impressions and sessions. Thus, losing one of these platforms would be of detriment to your entire digital marketing strategy.

The Importance Of Social Media Promotion

Social Media Marketing (SMM)  is the latest generation of SEO. SMM was born after the Internet experienced the ‘social medias boom’. Practically, having SMM a part of your digital marketing strategy helps to gain website traffic and readers’ attention using social medias.

Why should it be a part of your digital marketing strategy? How does it work, exactly?

By creating relevant and attractive content about your business on social networks (Facebook, Twitter, Instagram, linkedIn), you reach a large audience who are likely to share your posts with their own social networks : that is called “electronic word of mouth (eWoM)”. The ease of interaction with the audience and the rapid spread of information constitute the added value of SMM strategy to influence your brand’s awareness and therefore your conversions.

The biggest advantage of SMM and SMO is that you can control your appearance and how you would like to be perceived. On search engines, you don’t have the ability to hide/get rid of any negative results attributed to you/your brand. And as we have all realised, online reputation management is booming. Everyone likes to be a critic and it only takes a matter of seconds to be publicly shamed. Unfortunately, there is not much you can do to defend these attacks on search engines. However, when you stumble upon criticism on social media, brands have an opportunity to counter these reviews by personally reaching out to the attacker/providing support in live time. You actually have the chance to turn a complaint into a compliment and win back that customer (as well as hopefully, many more).

Why Appearing On Search Engines Is Important

Think about the last time you used Google. That’s probably not that far back…right? Most of us won’t go a day without using Google, if it’s to search for the local repairman or to find the most recent clickbait from DailyMail or Buzzfeed. In fact, Google currently process over 40,000 search queries every second. That translates to a whopping 3.5 billion searches every day and even more impressively, 1.2 trillion searches per year (worldwide). Econsultancy recently reported that 61% of consumers use search engines to help them with product research before making a purchase.

Still think it’s not important to your digital marketing strategy?

Now, I understand not all 3.5 billion searches per day are going to be relevant to your business, but I’m sure you can imagine the number of searches that could relate to your business/geographical area would still be pretty gargantuan.

I’ll leave you to judge whether that grants justification…

Now… you have to choose whether SEM or SEO is better suited for you.

What’s So Great About SEM?

If you like instant gratification/you’re under the age of 30/ you’re impossibly impatient, then you’ve probably already dabbled into the search engine marketing tool, PPC such as Google AdWords. Globally, it’s the quickest digital marketing strategy. It basically means, that even if you haven’t made it to the top of organic search results, you can buy your way up the ladder (ideally to the first 4 ads/links on the search results) via AdWords. You choose what keywords you rank for, how much you’re willing to spend and when you want to appear. This doesn’t just go for Google. Some of the other largest SEM platforms include Yahoo!, Microsoft adCenter and Search Marketing. These all have great measuring tools and webmasters to track and target geographic location, CTR (click-through-rates), CPC (cost-per-click). It also leaves you to create your own advertisement copy (that can be edited at any time).

And SEO…?

In summary, SEO deals with a website’s ranking on SERP (Search Engine Result Page). The challenge of producing effective SEO into your digital marketing strategy is to find and implement techniques that will improve your website’s search engine ranking and give it more visibility and traffic. Google is constantly changing it’s top secret algorithm, and the minute anyone is close to cracking it, they’ll change it. So, there are no obvious tell-tales of getting your brand to that no.1 position. However, there are definitely proven ways to help. The best, most obvious practices involve using keywords in file names, titles on pages, as well as in you Meta Titles and Meta Descriptions. This also involves making constant internal tweaks to make certain the code adheres to Web standards and is easily accessible for search engine indexing.

Off-page tricks include creating backlinks from websites with higher search rankings. Many SEO professionals do this through outreaching to blog posts and ensuring keywords are enscripted in the placed links.

The disadvantage of having SEO as a part of your digital marketing strategy? It takes time. Not only is it time consuming, but it will also be awhile before you see your results. However, once it starts to kick-in the positive results will absolutely flourish and more importantly, costs will go down.

Search & Social Help Each Other Out

While there are a lot of differences between the two, there is some cross-over. For example, you can use the same keyword research and on-site optimization strategies for both. Which is great, because keyword usage is equally important for both.

Search can lend a hand and can offer you a good understanding of what is highly searched/ particular keywords you should be using on social media.

Social media profiles rank really well for businesses. That means your Twitter, Google, YouTube and LinkedIn accounts. And especially, Facebook. Getting your social media accounts to the top of the page has a two-fold benefit for your digital marketing strategy:

  1. Your social media page will be highly accessible
  2. You can ensure that your brand name is close to the top of the search ranking

Digital Marketing Strategy Outsourcing

Now, having supplied all of this information, I’m not about to tell you how to implement your digital marketing strategy, or which pathway (if not all) you should go down. What I can tell you, is that despite how effective all platforms are, they do take constant management to stay successful – and this means knowing your way around the digital space. Outsourcing to an offshore professional would eliminate major costs and provide you with peace of mind that someone is always there making sure you’re visible where you need to be and most importantly, successfully executing your digital marketing strategy . Outsourced can provide you with this accountability.

Outsourced Quality Assured, Inc. is a leading IT outsourcing company that continues to dominate the IT BPO Philippines market. We offer high quality outsourced it services and provide a highly professional offshore staff for businesses worldwide. As one of the leading IT BPO Solutions expert today, our goal is to find and place exceptional remote staff who are sure to exceed your expectations. 

By |May 3rd, 2017|Digital Marketing|Comments Off on Digital Marketing Strategy, SEO, SMM, SMO and SEM: What To Invest On

Outsourcing SEO: Why You Should Be Doing It

outsourcing seoTo understand the value of outsourcing SEO, you need to understand the value of digital marketing.

How does SEO benefit you/your business?

The fact is, one successful post can reach thousands perhaps even millions of people. Particularly when it’s ranked high enough. For this reason; the reach and benefits of the Internet, companies are spending more of their marketing budget on online campaigns and SEO (search engine optimisation).

That’s also why it’s ranked number 2 in our top-10 in-demand workplace skills for 2017. 

So, your next question is:

How do I get my business to make its way to the top of the search listings and generate frequent traffic?

Amazingly, 65% of businesses admit getting leads and website traffic is a challenge.

That’s because traditionally, you would have two options:

  1. Devote some of your precious time to performing these tasks or,
  2. Hire an expensive in-house employee to take care of it for you.

The problem is, neither of these solutions provide you with great value.

SEO is an ongoing task that cannot be neglected. Particularly in the constantly evolving digital market. Skills need to be reassessed and honed regularly in order to keep up with the current trends and algorithms. If you’re managing your SEO as a side task, it most likely doesn’t have your full attention and you’re probably not going to be optimising and moderating your content. Not to mention, you’re losing valuable time on other more important duties and essentially, not being performance efficient.

Hiring a brand new in-house employee comes with a hefty salary, plus added costs (training, pensions, taxes, energy, benefits etc.). Additionally, in order to know if you’re hiring the right person, you need to be well-versed in SEO yourself to undergo quality candidate assessments. And if the person leaves (which is highly likely in this competitive industry) you have to spend more time and costs recruiting, yet again.

Thankfully, we have another, more ideal solution: Outsourcing SEO. 

 

But… Why?

outsourcing seo

 

I’ll tell you exactly why.

Outsourcing SEO to a specialised professional is a guaranteed cost-effective, value for money method.

It also saves a lot of your time.

Forget about spending money on continuous training and education (which is paramount to successful SEO), these guys are all over it, with no added costs. This will free up not only your time, but your staff’s time too. Meaning, you can be more productive on tasks you/they are better equipped for.  

The thing is, outsourcing agencies (particularly in the Philippines) already have competent, professional staff on-hand. You don’t have to worry about looking for the ‘right’ person’ or worry about the benefits. The outsource agency Philippines takes care of it all.

Scalability

Depending on your current campaigns/projects, you could go from two dozen people working on SEO for a major project down to one person depending on the urgency and timeline. Plus, outsourcing agencies are extremely flexible and are there to cater to your deadlines. They also know how to stay on top of market altercations and stay away from popular misconceptions . They’re constantly immersed in the digital market and are professionally trained to read legitimate trends.

Cost Prediction

Outsourcing SEO is a brilliant way to help track and stay on top of your spending. You’ll never be hit with out-of-the-blue training or equipment costs. Price is as marked.

They Handle Everything…

I mentioned this earlier, but i’ll mention it again, SEO isn’t a learn once kind of skill. It’s high maintenance and requires constant attention and flirtation.

Some of its ongoing optimisation activities include (but are most certainly not limited to):

  • Content marketing,
  • Pay Per Click
  • Link building
  • Managing keyword efficiency. ie. you may think your website has the right keyword density, but you could be wrong…

Outsourcing SEO to an expert means they will examine your content and look for ways to maximise your ranking. This will astronomically improve your ROI.

Social Media 

Leaving SEO to an offshore expert can also be highly advantageous to your social media platforms. They can create and monitor targeted campaigns with right landing pages on your site. This will improve your quality score in places like Google AdWords and Facebook Ads.

Above everything else, outsourcing SEO to a rehearsed expert can bring freshness and vitalisation to your business. It’s fair to say that each company has their own unique way of going about things, and this often pervades through its staff members. Whilst consistency is a great tool to attain, it can also be the cause of old and sometimes rancid ways of approach.

An outsider isn’t schooled in your methodologies. They offer a different perspective and can provide a unique take on mainstream tasks.

At the end of the day, if SEO is a core part of your marketing strategy (and dare I say, it should be) for generating new leads and reeling in maximum ROI, outsourcing SEO to a professional makes the most sense. It’s highly cost-effective and not to mention, it frees up invaluable time to focus on those core tasks you’re specialised in.

Outsourced Quality Assured, Inc. is a leading IT outsourcing company that continues to dominate the IT BPO Philippines market. We offer high quality outsourced it services and provide a highly professional offshore staff for businesses worldwide. As one of the leading IT BPO Solutions expert today, our goal is to find and place exceptional remote staff who are sure to exceed your expectations. 

By |January 17th, 2017|Digital Marketing|Comments Off on Outsourcing SEO: Why You Should Be Doing It

Happy client testimonials

Extremely professional

"Outsourced are an extremely professional organisation, easy to to do business with and lightening fast at sorting things out. The staff are super friendly with a 'can do' attitude. They also treat our team very well and we have no complaints (happy productive staff means a happy client)."

Extension of our company

"We have been so happy with the people they have brought on board we have decide to expand the operation. This is testament to the flexibility and determination of the Outsourced team who have been more like an extension of our company rather than a 3rd party."

Incredibly helpful

"Outsourced have been an enormous support and very patient as we progress down the outsourcing path. They have integrated perfectly into our team and with all interactions with Outsourced staff we have found them to be incredibly helpful and accommodating."

High quality

"I want to stress that we have greatly appreciated the services of Outsourced, the service has been exemplary and the work high quality; the staff have been a pleasure to work with. We would like to retain an ongoing relationship with Outsourced."