Given that mobile devices have exceed desktop usage since 2015, it only makes sense that you create a mobile SEO strategy that would help your website rank better, especially since Google has already announced that is moving towards the mobile-first approach. (more…)
There’s no denying it. Social media offers such an awesome opportunity for businesses to promote their products and/or services, as well as reaching out to their customers. No wonder a lot of brands have been developing effective social media marketing tactics for their online marketing strategies. Not only does lead generation through social media create brand awareness, but it also helps businesses increase sales.
Social Media is a force to be reckon with when it comes to generating highly qualified leads that produces ROI – thanks to its massive reach, online influence and its advance targeting capabilities. (more…)
Every digital marketer that you’ll encounter knows the importance of being able to quantify and measure every task that they work on online. By doing so, they can improve and/or enhance certain methods to determine which marketing effort works and which doesn’t. (more…)
Email marketing is one of the most efficient and cost-effective ways to successfully market your product, brand and service to your niche. Therefore, companies are always on the lookout for the best email marketing service being offered – whether it caters to a B2B or B2C market. Not only does it allow you to further expand your goals and reach, it also leads to an increase in sales, engagement, subscribers and so forth. (more…)
With everyone using the internet and being on their mobile device 24/7, businesses can greatly benefit from having an online presence. This means that as a business owner you understand the effect of a well-engineered website. A well-marketed website enables you to successfully promote your products, brand or services in the digital realm – hence, meeting your business goals.
So how do you promote your website?
Well, in order to know if you are utilising your site to the fullest, you must ask yourself these following questions:
Below are the top reasons why businesses invest in a website:
Given the statements above, you can see why it is crucial for you to take the necessary steps to ensure that you are doing your part when it comes to promoting your website.
Here are the basics on how to market your website effectively online:
As the name implies, Search Engine Marketing’s purpose is to create online visibility in search engines – specifically Google. A study shows that search engines still takes the lead compared to social and email marketing.
Depending […]
High conversion rate is the primary goal behind every website design strategy. It is the force that drives web designers to create unique web pages and sites.
Conversion rate is the percentage of users who perform desired actions on a website. For instance, an online user will be a successful conversion if he or she makes the following action on a site.
Actions may vary depending on the goal and purpose of a website. Each, however, can add value to the conversion rate if done successfully by online clients.
Impression plays a significant role in increasing conversion rate. One must remember that it only takes a few second to make a good impression.
There are thousands, if not millions, of other websites online that cater the same services and products as you are. Keeping the interest of a person in your site is a crucial task. However, it is not an impossible feat.
If you can create a web design that is compelling and highly informative, you will be able to gain organic traffic and increase your conversion rate.
Below we’ve listed the five most useful website design tips to help you make a site that will produce high conversion rate.
One of the best web design techniques that you should consider is the responsive website design.
2017 is the year of modern technology. Gadgets of varied sizes are everywhere. People are relying more on smartphones to do internet browsing and shopping.
A responsive website design or […]
To understand the value of outsourcing SEO, you need to understand the value of digital marketing.
The fact is, one successful post can reach thousands perhaps even millions of people. Particularly when it’s ranked high enough. For this reason; the reach and benefits of the Internet, companies are spending more of their marketing budget on online campaigns and SEO (search engine optimisation).
That’s also why it’s ranked number 2 in our top-10 in-demand workplace skills for 2017.
So, your next question is:
How do I get my business to make its way to the top of the search listings and generate frequent traffic?
Amazingly, 65% of businesses admit getting leads and website traffic is a challenge.
That’s because traditionally, you would have two options:
The problem is, neither of these solutions provide you with great value.
SEO is an ongoing task that cannot be neglected. Particularly in the constantly evolving digital market. Skills need to be reassessed and honed regularly in order to keep up with the current trends and algorithms. If you’re managing your SEO as a side task, it most likely doesn’t have your full attention and you’re probably not going to be optimising and moderating your content. Not to mention, you’re losing valuable time on other more important duties and essentially, not being performance […]
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