Given that mobile devices have exceed desktop usage since 2015, it only makes sense that you create a mobile SEO strategy that would help your website rank better, especially since Google has already announced that is moving towards the mobile-first approach.

After seeing the increase of mobile usage, you can foresee that user behavior and expectations will grow as a result of this. A good example would be a study conducted by Google where they found that smartphone users have a much higher buying intent rate compared to desktop users.

This only goes to show that having a separate Mobile SEO strategy is crucial especially when Google rolls out its mobile-first index which will be on 2018.

Mobile-Friendly Configuration

When it comes to mobile SEO best practices, you have three options with regards to your site’s mobile configuration. These include responsive design, dynamic serving and separate domain.

Responsive Design

The maintenance for this type is easy because you use only one code base. This means that it requires little to no additional configurations for search engines.

This is due to the fact that it uses a single URL and HTML with no redirects nor device detection. Moreover, this configuration also lessens SEO risks such as duplicate content and keyword cannibalization.

It’s no wonder Google prefers responsive design because it adapts to the device being used.

If your website is responsive, then the chances of it appearing in the new mobile-first index is highly probable.

Also, make sure to add the meta name=”viewport” declaration in the head of your documents to ensure that your website is mobile-proof.

On the […]

There’s no denying it. Social media offers such an awesome opportunity for businesses to promote their products and/or services, as well as reaching out to their customers. No wonder a lot of brands have been developing effective social media marketing tactics for their online marketing strategies. Not only does lead generation through social media create brand awareness, but it also helps businesses increase sales.

To date, there are six major social media platforms that are being used for social media lead generation purposes, and in this article, we will be tackling two of the most popular ones which would be Twitter and Facebook. Now if done correctly, these can become lead-generation machines that can catapult your business in a whole new level.

Related: Online Lead Generation Services: Tips, Tricks and Techniques in Getting Quality Leads

Twitter

Twitter works well for small businesses whose main investment is time – especially if you’re focused on growing your leads organically.

In generating the right leads for this platform, you have to build a target audience who resonates with your brand; what you’re about and what you have to offer.

With this platform, it’s easy to locate your potential customers by simply using Twitter Search. Use job titles, keywords, locations and include hashtags (#) in the mix. Once you’ve defined your audience, you can start to reach out to […]

Social Media is a force to be reckon with when it comes to generating highly qualified leads that produces ROI – thanks to its massive reach, online influence and its advance targeting capabilities.

It’s no wonder businesses invest money, effort and time interacting and building their online presence on social media – knowing that their prospects spend more time on it than eating, drinking and socializing.

Truth be told, social is the ideal platform for businesses looking to build a brand connection. In doing so, you foster trust before thinking of selling anything to anybody. This enables you to gain loyal customers and eventually become a brand that people wouldn’t mind being associated with.

By implementing successful social media lead generation tactics, such as the ones below, you can attract your target audience; generate conversions and sales, build brand awareness, experience higher revenue, productivity and steady growth.

Related: Digital Marketing Strategy, SEO, SMM, SMO and SEM: What To Invest On

How to Generate Leads through Social Media Gated Content

By coming up with content that is deemed valuable to your niche, you can prompt your prospects to fill-out a form with their basic contact information in exchange for this.

Gated Content can come in the form of eBooks, future newsletters, live demos, quote estimates, webinars and white papers. Capture the interest of your audience by making it visually appealing by using gifs, images, videos or stats.

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