Digital Marketing

Given that mobile devices have exceed desktop usage since 2015, it only makes sense that you create a mobile SEO strategy that would help your website rank better, especially since Google has already announced that is moving towards the mobile-first approach. (more…)

There’s no denying it. Social media offers such an awesome opportunity for businesses to promote their products and/or services, as well as reaching out to their customers. No wonder a lot of brands have been developing effective social media marketing tactics for their online marketing strategies. Not only does lead generation through social media create brand awareness, but it also helps businesses increase sales.

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Social Media is a force to be reckon with when it comes to generating highly qualified leads that produces ROI – thanks to its massive reach, online influence and its advance targeting capabilities. (more…)

Every digital marketer that you’ll encounter knows the importance of being able to quantify and measure every task that they work on online. By doing so, they can improve and/or enhance certain methods to determine which marketing effort works and which doesn’t. (more…)

Email marketing is one of the most efficient and cost-effective ways to successfully market your product, brand and service to your niche. Therefore, companies are always on the lookout for the best email marketing service being offered – whether it caters to a B2B or B2C market. Not only does it allow you to further expand your goals and reach, it also leads to an increase in sales, engagement, subscribers and so forth. (more…)

With everyone using the internet and being on their mobile device 24/7, businesses can greatly benefit from having an online presence. This means that as a business owner you understand the effect of a well-engineered website. A well-marketed website enables you to successfully promote your products, brand or services in the digital realm – hence, meeting your business goals.

So how do you promote your website?

Well, in order to know if you are utilising your site to the fullest, you must ask yourself these following questions:

Below are the top reasons why businesses invest in a website:

Given the statements above, you can see why it is crucial for you to take the necessary steps to ensure that you are doing your part when it comes to promoting your website.

Here are the basics on how to market your website effectively online:

As the name implies, Search Engine Marketing’s purpose […]