In order to survive the fast digitisation of society, every company needs a website. As more and more people are becoming internet savvy and dependant, it’s a crucial time for businesses to invest in a website as an accessible point of contact for your customers an clients and to uphold a professional online profile. However not only is there need for an existing website, there’s the equally important need to have one that has an outburst of quality, design, content and backend technology. It’s for this reason that deciding who is responsible for the creation of your online content can be difficult. Do you save money and design your website within your company though risk poor quality work, or do you hire a third party company? And if the latter, can your company afford to do so? So how do you decide?

Evaluate your internal resources.

Take a look at your staff and determine if have the right people to create a successful website for your business. Some of people you would need include a marketing leader with heavy online expertise, skilled graphic designer, web developer, copywriter and project manager.

Ask yourself: can in in-house “one person team” do the job properly? 

Many small and medium sized businesses have a dedicated web person or webmaster to handle their website. While these people are skilled enough to make updates to the website, designing and building a website from scratch requires both creative and technical competencies. Finding a person that does both design and development well can be exceptionally difficult.

If your business has a one-person web team, you might want to consider making that person […]

It’s already been proven that outsourcing certain tasks and jobs to freelancers or specialised outsourcing firms that provide highly qualified offshore staff can save time and money whilst simultaneously increasing productivity and overall company revenue. Some duties are better left to a specialist that is skilled in the focused area of the task and it’s much more logical to simply outsource it rather than waste time and effort hiring in-house staff. Entrepreneurs have long seen outsourcing as a strategy reserved for big businesses; however technological advancements has made it a more accessible and affordable tool for companies of all shapes and sizes. In the last decade alone, outsourcing has grown with more than 2 million jobs outsourced in 2013 and has seen business grow an exponential rates.

Know that outsourced services isn’t limited to large corporate companies

Smaller companies often shut down the idea of outsourcing before real consideration as it’s automatically seen as a strategy reserved for big businesses. However this can be the ticket to a fast company growth for small businesses / start ups. By utilising outside contractors, it has proven to be an instrument in fast expansion and productivity, as well as reflecting positively on their bottom lines. Cheap telecommunication tools such as Skype and Google hang outs allows outsourced jobs to be possible with minimal communication barriers and the ability to connect with your remote workers throughout the day as though they were down the hall from your office. Because of this, more small businesses are outsourcing tasks since technology advancement […]