Job Description
About Us: Outsourced is a leading Philippines outsourcing company providing dedicated remote staff and offshore staffing services. We specialise in providing staff of the highest quality who will continue to exceed your expectations and provide benchmark offshore solutions to your business. With Outsourced you can scale your organisation quickly, easily and cost effectively with dedicated remote staff based in our modern offices in Manila.
About the Role We are looking for a
Manager of Marketing Automation to lead the ideation, execution, optimization, and measurement of marketing automation initiatives.
This role will play a key part in driving email marketing, lead generation and nurturing, lead scoring, campaign performance, and marketing analytics.
You will work closely with strategists, designers, developers, and project managers to implement effective marketing programs and maximize the capabilities of our marketing automation platforms.
Key Responsibilities - Manage and fully leverage the capabilities of the company's marketing automation platform.
- Develop and execute email, SMS, and contact strategy marketing programs, including segmentation, testing, deployment, and ongoing optimization.
- Manage lead lifecycle processes, including lead generation, lead scoring, lead nurturing, segmentation, and data cleansing.
- Maintain integrations between marketing automation platforms and CRM systems, and support the integration of additional platforms.
- Work with management to define KPIs, reporting requirements, and campaign performance metrics.
- Analyze campaign results and provide actionable recommendations to improve performance, conversion rates, ROI, and sales growth.
- Plan and execute A/B testing across campaigns, messaging, calls-to-action, and other strategies to identify opportunities for improvement.
- Continuously research and implement current marketing automation best practices, strategies, and industry standards.
- Support marketing operations initiatives across HubSpot, ActiveCampaign, Salesforce, and other client platforms.
- Collaborate with internal teams and clients to ensure campaigns are implemented effectively and aligned with business objectives.
- Take ownership of the productivity, quality, and effectiveness of marketing automation initiatives.
Requirements - 3–5+ years of proven experience in marketing automation.
- Strong knowledge of database management concepts and best practices.
- Strong working knowledge of HubSpot, Salesforce, and/or ActiveCampaign, or other marketing automation platforms.
- Experience with email and SMS copywriting is preferred.
- Strong written and verbal communication skills.
- Highly organized, self-motivated, and able to work with a strong sense of urgency.
- Strong independent project management skills.
- Ability to manage multiple tasks and competing priorities with minimal supervision.
- Strong critical thinking, problem-solving, and independent decision-making skills.
- Excellent attention to detail.
- Bachelor's degree in Marketing, Business, or a related field.
- Marketing automation platform certifications are a plus.
Preferred Skills & Qualifications - Marketing Operations
- Marketing Analytics
- Marketing Automation
- Lead Generation
- Campaign Management
- Marketing Automation Strategy
- CRM and Database Management
- Campaign Performance Analysis
- A/B Testing and Conversion Optimization
Personality & Fit - Naturally curious about what motivates users to take action.
- Passionate about keeping up with emerging trends in digital advertising, email marketing, SMS, retargeting, communication channels, and user experience.
- Takes ownership and accountability for the quality and productivity of marketing automation activities.
- Highly focused on internal and client objectives and outcomes.
- Comfortable receiving feedback from both internal teams and clients and taking appropriate action.
- Demonstrates professional maturity, flexibility, and the ability to work independently.
Work Setup Schedule: 9:00 PM – 6:00 AM PHT
Work Setup: Homebased
Note: As part of our recruitment process, we conduct a background check on all hired candidates. Please ensure that all required documents are prepared and submitted promptly.
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By clicking on the "I'm Interested" button I hereby allow Outsourced Quality Assured Services, Inc. ("Outsourced") to store and collect my personal information for the purposes of employment application. As such, I agree and authorize Outsourced to collect, store, or continue to use my personal information for the above-stated purpose, and to retain my personal information for a period of 1 year, and for these purposes only.
