Job Description
The Marketing Manager is a hands-on, individual contributor role responsible for building and executing the full marketing function across all four operating companies. This is a ground-floor opportunity for someone who thrives on ownership — you will develop strategy, create content, manage digital channels, drive lead generation, and report on results, all while maintaining consistent brand standards across a multi-entity portfolio. You will report directly to company ownership with a dotted line to General Managers at each operating company.
Responsibilities: Brand Management & Standards
- Audit, enhance, and enforce brand standards across all four operating companies and the Headwater Industries parent brand
- Develop brand guidelines governing logo usage, typography, color, tone of voice, and visual identity across all touchpoints — digital, print, signage, and beyond
- Ensure consistency in how each operating company presents itself in the market while preserving individual brand identity where appropriate
Website Management
- Own and manage all company websites across the portfolio
- Conduct structured content and design refreshes twice per year per company, ensuring accuracy, visual quality, and SEO alignment
- Identify and implement ongoing improvements to site performance, user experience, and conversion optimization
Digital Marketing & Paid Media
- Build and manage SEO and SEM strategies from the ground up across all operating companies
- Launch, manage, and optimize paid search campaigns (Google Ads) and targeted digital social advertising (Meta, LinkedIn, and relevant platforms)
- Develop a structured budget proposal framework for digital spend, present options to ownership, and track and report ROI on all paid activity
- Transition the business from ad hoc marketing approvals to a structured, measurable digital marketing program
Social Media Management
- Own all social media channels— content creation, scheduling, posting, community management, and reporting
- Leverage enterprise-grade, security-compliant social media management tools to manage multibrand publishing efficiently
- Develop a consistent content calendar reflecting each company's identity, services, and Northern Michigan market presence
- Produce original content including copywriting, graphics, and video where appropriate — using only properly licensed assets and tools
- Report regularly on social media performance metrics, audience growth, and engagement trends
Content Development
- Write and produce marketing content independently — website copy, social posts, company profiles, case studies, and promotional materials
- Ensure all content reflects a B2B tone appropriate for construction, infrastructure, and trades audiences
- Source and manage freelance designers, photographers, or videographers as needed to supplement in-house production
Lead Generation & Market Presence
- Develop and execute strategies to introduce digital lead generation alongside the existing relationship-driven growth model
- Maintain and strengthen Headwater's local market presence throughout Northern Michigan
- Identify partnerships, trade associations, directories, and local channels that support brand visibility and new business development
Budget & Reporting
- Develop annual and campaign-level marketing budget proposals for ownership approval
- Track all marketing spend against results, presenting clear ROI analysis
- Maintain a reporting dashboard covering SEO rankings, website traffic, paid media performance, and social media metrics
Qualifications: - Minimum 4 years of solid, hands-on marketing experience with demonstrated breadth across brand, digital, content, and social
- B2B marketing experience — ideally in construction, trades, manufacturing, infrastructure, or a related industry
- Proven ability to execute independently without a team or agency infrastructure beneath them
- Strong copywriting and content creation skills — equally capable of writing a professional website service page and a compelling LinkedIn post
- Proficiency with enterprise-grade, security-compliant marketing tools for social media management, graphic design, and digital advertising
- Strict use of properly licensed digital assets in all produced materials
- Exceptional written and spoken English — you will represent the brand voice externally and communicate daily with U.S. leadership
- Strong analytical capability — comfortable reading performance data and translating it into actionable decision
- Familiarity with CRM or marketing automation platforms (HubSpot, Mailchimp, or similar) (Nice to have)
- Background in local and regional market strategy, particularly in smaller or rural U.S. markets (Nice to have)
Additional Information: - M to F, 9pm to 6am PH Time
- Hybrid, at least 10x per month onsite in any Outsourced Office (Eastwood, SM North, Alabang, Cebu and Pampanga
