Marketing and Lead Generation Manager

Job Description

About Us:
Outsourced. ph is a leading ISO-certified Philippines offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1,000 talented professionals.

We are seeking a hands-on Marketing & Lead Generation Manager who can plan, execute, optimise and scale our marketing systems.

You will be directly responsible for:
● Lead volume
● Lead quality
● Cost per lead
● Conversion performance Revenue contribution

If you enjoy seeing real commercial results, this role is for you.

What You’ll Be Doing
Lead Generation & Paid Advertising
● Create, manage and optimise Meta (Facebook & Instagram) ad campaigns
● Manage Google Ads (search, call-based, local intent)
● Test creatives, off ers and audiences
● Scale campaigns that perform and cut what doesn’t

Funnels & Conversion
● Build and optimise landing pages and lead forms
● Improve enquiry-to-booking conversion rates
● Work closely with sales/estimating to improve lead quality
● Implement retargeting and follow-ups

Social Media (Organic + Paid)
● Manage social media content across Facebook, Instagram and LinkedIn
● Create and plan posts, reels and project showcases
● Support paid ads with organic content
● Build trust and authority through consistent posting

LinkedIn Lead Generation
● Source and generate leads from builders, developers and commercial clients
● Run outbound connection and message sequences
● Post and engage to drive inbound enquiries

Reporting & Performance
● Track and report on key KPIs weekly
● Monitor CPL, conversion rates and ROI
● Continuously test, optimise and improve performance

What We’re Looking For
Essential
● 3+ years experience in performance marketing / lead generation
● Hands-on experience running Meta and Google Ads
● Strong understanding of funnels and conversion optimisation
● Ability to manage campaigns independently
● Commercial mindset — you care about ROI, not likes

Highly Preferred
● Experience in construction, trades, property or local services
● Experience generating high-value leads
● Familiarity with CRM systems and lead tracking
● LinkedIn lead generation experience

The Type of Person Who Will Succeed
You:
● Are proactive and self-driven
● Take ownership of results
● Think in numbers and performance
● Enjoy testing, improving and scaling
● Are confi dent working directly with a business owner
● Want to grow with a business long-term


Work Schedule: M to F 6am to 3pm PH
Work Location: Homebased


Note: As part of our recruitment process, we conduct background checks on all hired candidates. Please ensure that all required documents are prepared and submitted promptly.


By clicking on the "I'm Interested" or "Apply" button I hereby allow Outsourced Quality Assured Services, Inc. ("Outsourced") to store and collect my personal information for the purposes of employment application. As such, I agree and authorize Outsourced to collect, store, or continue to use my personal information for the above-stated purpose, and to retain my personal information for a period of 1 year, and for these purposes only.