Campaign Manager

Job Description

As a Campaign Manager, you will craft and manage world-class paid
advertising campaigns, collaborating with seasoned PPC experts to deliver exceptional results. Your role will involve building and optimizing pay-per-click digital marketing campaigns across platforms like Google, Bing, and Facebook. You'll thrive in a fast-paced environment where your work positively impacts businesses and charities, and your contributions are valued and nurtured.
  
Responsibilities: 

• Design, build, and manage PPC campaigns across multiple channels, including Google Ads, Bing Ads, and social media platforms.
• Conduct keyword research and selection for pay-per-click campaigns to ensure the use of optimal keywords.
• Write compelling ad copy focusing on driving conversions while adhering to the platforms' best practices.
• Monitor campaign performance daily and adjust strategies as needed to improve conversions and reduce costs.
• Implement A/B testing of ad copy, landing pages, and bid strategies to identify the most effective approaches.
• Stay up-to-date with PPC and SEM trends and platform updates to ensure our campaigns maintain a competitive edge.
• Analyze analytics to identify areas of opportunity and utilize conversion rate
  optimization tactics to squeeze as much ROI as possible out of each campaign.
• Provide regular reporting and performance updates to clients and internal
  stakeholders.
• Make recommendations for campaign changes and improvements based on data and best practices.

  
Qualifications: 

• Proven experience as a PPC Manager or Digital Marketing Specialist with a strong background in PPC campaign management.
• Experience with keyword research tools and analytics platforms
• Strong understanding of conversion tracking and online marketing strategies.
• Excellent analytical, organizational, and time management skills.
• Strong attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• Excellent communication skills and the ability to articulate performance metrics, challenges, and opportunities to key stakeholders.
• Certified in Google Ads and Bing Ads; familiarity with other advertising platforms is a plus.

  
Additional Information
Permanent Homebased
M to F, 9pm to 6am Manila time