Lead Generation and Sales Support Specialist (Homebased)

Job Description

• Research and compile a targeted list of potential contacts utilizing various sources including LinkedIn, databases, and industry directories, utilizing both free and paid options.
• Utilize web scraping tools and data cleaning techniques to clean and organize data, ensuring accuracy and relevance for outreach efforts.
• Identify and acquire relevant lists for targeted outreach campaigns, leveraging market research and industry insight

• Collaborate with the sales team to support prospecting activities, providing qualified leads and supporting materials to facilitate outreach efforts.
• Manage and execute prospecting and internal email campaigns in coordination with SEO strategies, nurturing leads through the sales funnel and maximizing conversion opportunities.
• Provide comprehensive reporting and analytics on email campaign performance, leveraging data insights to optimize lead generation strategies and drive results.

• Maintain and update leads pipeline using CRM software, tracking progress and ensuring timely follow-ups to maximize conversion rates.
• Coordinate with the sales team to ensure leads are properly qualified and prioritized for outreach, facilitating seamless communication and efficient workflow management.

• Collaborate closely with SEO specialists to coordinate and execute email outreach campaigns, ensuring alignment with overall marketing strategies and objectives.
• Manage internal promotions for existing members and broader outreach initiatives, driving engagement and conversions through targeted messaging and creative campaigns.
• Implement and leverage reporting and analytics tools to monitor campaign effectiveness and adjust strategies as needed, continuously optimizing performance and driving ROI

• Proven experience in lead generation, preferably in a B2B environment, with a track record of successful outreach and conversion.
• Strong proficiency in data mining techniques and tools for sourcing and organizing data, with a keen eye for detail and accuracy.
• Advanced analytical skills, with the ability to interpret data and provide actionable insights to drive business decisions.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams and stakeholders.
• Demonstrated ability to thrive in a fast-paced environment, with a proactive and adaptable approach to changing priorities and challenges