Social Media Manager (Homebased)

Job Description

The Social Media Manager is responsible for developing, implementing, and managing the company's social media strategy to strengthen brand awareness, increase audience engagement, and support overall marketing and business objectives. This role oversees content planning, community management, campaign execution, performance analysis, and continuous optimization across all social media platforms.
Key Duties and Responsibilities

• Develop and execute a comprehensive social media strategy aligned with the company's brand, marketing goals, and business objectives.
• Manage and maintain the company's social media accounts across platforms such as Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and other relevant channels.
• Create, curate, and publish engaging, high-quality content, including graphics, videos, reels, stories, and written posts.
• Plan and maintain a content calendar to ensure consistent and timely publishing.
• Monitor social media channels daily, respond to comments, messages, and inquiries, and foster positive community engagement.
• Develop and execute organic and paid social media campaigns to increase brand awareness, audience growth, website traffic, and lead generation.
• Collaborate with internal teams, designers, and content creators to produce compelling marketing materials.
• Stay current with industry trends, platform updates, competitor activities, and emerging social media best practices.
• Monitor key performance metrics using social media analytics tools and prepare regular reports with actionable insights and recommendations.
• Analyze campaign performance and optimize content and strategies based on data-driven results.
• Ensure all social media content is consistent with the company's brand voice, messaging, and visual identity.
• Support broader digital marketing initiatives, product launches, promotional campaigns, and company events through social media.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• Proven experience managing social media accounts for a business or brand.
• Strong copywriting, storytelling, and content creation skills.
• Experience using social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Buffer, Sprout Social, Later).
• Basic knowledge of graphic design and video editing tools such as Canva, Adobe Creative Suite, or CapCut is an advantage.
• Familiarity with paid social media advertising and campaign management.
• Excellent communication, creativity, organizational, and project management skills.
• Strong analytical mindset with the ability to interpret data and make strategic recommendations.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Must be willing to work from M to F, 6am to 3pm