Mobile SEO Strategy: How to Prepare for the Mobile First Index

Mobile SEO Strategy


Given that mobile devices have exceed desktop usage since 2015, it only makes sense that you create a mobile SEO strategy that would help your website rank better, especially since Google has already announced that is moving towards the mobile-first approach.

After seeing the increase of mobile usage, you can foresee that user behavior and expectations will grow as a result of this. A good example would be a study conducted by Google where they found that smartphone users have a much higher buying intent rate compared to desktop users.

This only goes to show that having a separate Mobile SEO strategy is crucial especially when Google rolls out its mobile-first index which will be on 2018.



Mobile-Friendly Configuration


mobile SEO best practices


When it comes to mobile SEO best practices, you have three options with regards to your site’s mobile configuration. These include responsive design, dynamic serving and separate domain.


Responsive Design

The maintenance for this type is easy because you use only one code base. This means that it requires little to no additional configurations for search engines.


This is due to the fact that it uses a single URL and HTML with no redirects nor device detection. Moreover, this configuration also lessens SEO risks such as duplicate content and keyword cannibalization.


It’s no wonder Google prefers responsive design because it adapts to the device being used.


If your website is responsive, then the chances of it appearing in the new mobile-first index is highly probable.


Also, make sure to add the meta name=”viewport” declaration in the head of your documents to ensure that your website is mobile-proof.


On the down-side, this […]

By |December 22nd, 2017|Digital Marketing|Comments Off on Mobile SEO Strategy: How to Prepare for the Mobile First Index

Why Use Wordpress to Build a Website? Here Are the Tops Reasons

Why Use Wordpress to Build a Website


When it comes to choosing a platform that could build powerful websites, your safest bet would be, hands down, WordPress (WP).


So why use Wordpress to build a website? Well, this Content Management System (CMS) is simple enough for any novice to use. No wonder it’s such a popular choice amongst bloggers. With its easy yet efficient features that is sophisticated enough to turn any site into a highly profitable business – such as an eCommerce online store.


It is estimated that in 2016, there are 75 million websites that uses WordPress. This means that this universal platform has made quite a name for itself. Let’s look at some of the reasons as to what makes WordPress so appealing to its users.


It’s Free



Why WordPress is the best – the word FREE is its biggest selling point, plus it can be self-hosted. This is perfect if you’re uncertain when it comes to purchasing or investing on technology that you have no prior experience with.


Also, WordPress comes with free themes, which is convenient if you don’t know the first thing about designing a website. In addition to that it, it comes with over 50,000 free plug-ins, which includes contact forms, SEO, slideshows, etc.


If you’re looking to try it out, simply download the software, install and then you can start using it. The only time you’ll be shelling out money is if you’ve decided to invest on it. This may mean acquiring your own domain name, customizing your theme or adding custom features.




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By |December 6th, 2017|Web Development|Comments Off on Why Use Wordpress to Build a Website? Here Are the Tops Reasons

Design on Demand: The Hottest Design Careers In Demand Today

design careers in demand


If you’re looking to delve into the realm of design as a career of choice, then you’ll find the list below helpful as it indicates the design careers in demand today.


You can then proceed to choose what type of designer you’d like to specialize in. Below are some of the jobs that you can expect to land, should you wish to explore the creative design industry.


  • Mobile designer
  • Web designer
  • User experience (UX) designer
  • Video producer
  • Visual designer
  • Graphic designer
  • Multimedia designer
  • Interaction designer
  • Front-end web developer
  • Email designer


Now when it comes to the most in-demand skills in design, these would include the following:


Design Software Proficiency



This means being an expert in Corel, Illustrator, InDesign and Photoshop. If you want to excel as a graphic designer, it is essential that you master the Adobe Create Suite as this would come in handy in the creation of websites and advertisements in general. Merchandising materials also includes product designs and brochures. Additionally, this is highly useful for text-handling and visual concepts.


Many Art Directors have graphic design background and it’s no wonder that being highly knowledgeable in adobe is one of the most requested skills in today’s job market for designers – specifically Photoshop, InDesign and Illustrator.


Improve your design skills by learning additional design tools such as Adobe Fireworks and Dreamweaver.


UI/UX Design


technical design skills


The difference between UX and UI is that the UX (User-Experience) is the technical […]

By |November 21st, 2017|Web Design|Comments Off on Design on Demand: The Hottest Design Careers In Demand Today

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