All you need to know about outsourcing inbound and outbound call center services in the Philippines
Have you recently considered setting up an inbound or outbound call center in the Philippines? Just about every business relies on inbound or outbound marketing to sell their products or services. However, setting up call centers to manage outbound, inbound or a combination of these sales tactics can be expensive and labour-intensive.
This is where Outsourced comes into the picture because we provide both outbound and inbound call center services by outsourcing in the Philippines. You can save up to 75% of the costs of hiring locally, when you set up these services in the Philippines and we can even manage these centers for your company.
Some business owners, however, are not sure whether inbound, outbound or a combination of these strategies is best for their situation. So let’s take a look at both of these options, so you can make an informed decision for your company.
Inbound call center services outsourcing in the Philippines
If you set up an inbound call center in the Philippines, this means that your company relies on potential customers contacting your call centre for information on your products or services. These contacts usually come via email and content marketing, social media posts, affiliate marketing and SEO where the focus is on the customer’s pain points.
So your inbound call center in the Philippines doesn’t deal with cold calls, but with responding to enquiries that have been driven by the above marketing strategies. In other words, leads and potential customers contact your call center, rather than the other way around. The staff in your call centre can then respond by helping these potential customers understand how your products or services help alleviate their pain points.
The benefits of inbound call center services outsourcing in the Philippines are that it’s easy to reach people using the internet and generates more traffic to your website. It also helps to build positive relationships with potential customers and gives them time to make a decision, as opposed to cold calling that can be time limited.
Outbound call center services outsourcing in the Philippines
If you set up an inbound call center in the Philippines, this means that your company relies on potential customers contacting your call centre for information on your products or services. These contacts usually come via email and content marketing, social media posts, affiliate marketing and SEO where the focus is on the customer’s pain points.
So your inbound call center in the Philippines doesn’t deal with cold calls, but with responding to enquiries that have been driven by the above marketing strategies. In other words, leads and potential customers contact your call center, rather than the other way around. The staff in your call centre can then respond by helping these potential customers understand how your products or services help alleviate their pain points.
The benefits of inbound call center services outsourcing in the Philippines are that it’s easy to reach people using the internet and generates more traffic to your website. It also helps to build positive relationships with potential customers and gives them time to make a decision, as opposed to cold calling that can be time limited.
Outbound call center services outsourcing in the Philippines
If you set up an outbound call center in the Philippines, this means that your company relies on your sales people or call center staff contacting potential customers. This is opposite to inbound marketing tactics where you wait for leads to contact your company.
When you engage in outbound call center services outsourcing in the Philippines, you tend to focus on cold calling and mass advertisements, such as billboards or trade shows. Cold calling can be a remarkably successful strategy, but you need expert staff in your call center to nurture these potential leads.
The benefits of an outbound call center in the Philippines is that it can be easily scaled up or down, depending on your workload and provides an efficient way to qualify leads. Outsourced can help you hire experienced sales staff for your call center and manage the operations of the centre for your company.
Which is best for your company?
Many companies use a combination of both outbound and inbound marketing, because it gives them the best of both worlds. However, some companies with a short sales cycle or limited budget tend to opt more for inbound call centers, whilst those with longer sales cycles, sell high-end products or products that are new to the market tend to opt more for outbound sales tactics.
For help setting up an inbound or outbound call centers in the Philippines for your company, contact Outsourced today for more information.
