Our unique recruitment process has been paramount to our offshore staffing success and how we’ve become a leading Philippines Staff Outsourcing provider.
Our unique recruitment process has been paramount to our offshore staffing success and how we’ve become a leading Philippines Staff Outsourcing provider.
Building an Outsourced Marketing Team: Your Essential Guide
The battle to secure top marketing talent is fiercer than ever. Whether you’re a growing agency, an expanding startup, or a mid-sized organisation, you’ve likely experienced the frustration of finding skilled professionals locally—particularly in digital marketing roles.
Recent data from Jobs and Skills Australia’s 2024 Occupation Shortage List reveals that 38% of Australian businesses face a significant shortage of qualified marketing applicants. But what if there was a strategic way to access exceptional talent, reduce your hiring costs by 70–75%, and accelerate business growth?
The solution lies offshore—specifically, in building a dedicated marketing team based in the Philippines.
Why offshore marketing teams are rising
Globally, businesses face growing challenges filling digital marketing roles, driving increased outsourcing of marketing functions. In the United States, 70% of businesses struggle to secure skilled talent, while skills shortages in the UK cost their economy £39 billion annually.
Australia shares this talent gap, particularly in specialised fields like SEO, content marketing, martech, and AI-driven analytics. This shortage compels businesses to leverage outsourced marketing teams.
The Philippines has emerged as a leading destination, combining exceptional talent with significant cost advantages—often saving businesses up to 75% compared to local hires. Small and mid-sized businesses now use offshore marketing to grow rapidly and remain competitive.
Key benefits of an offshore marketing team
While cost savings are a major driver of outsourcing marketing, the long-term strategic benefits of building an outsourced marketing department are even more compelling:
Bridge critical skill gaps. Access highly specialised talent in areas like SEO, paid media, content strategy, and data analytics—skills often in short supply locally.
Elevate campaign performance. Tap into experienced marketers who deliver high-quality outputs efficiently and consistently, without the overheads of local hiring.
Scale with agility. Expand or contract your outsourced marketing team based on seasonal demand, campaign load, or business growth—without the complexities of local recruitment cycles.
Maximise internal focus. Free up your onshore team to concentrate on strategy, innovation, and revenue-driving initiatives by delegating executional tasks offshore.
What marketing roles can you outsource?
One of the greatest advantages of outsourcing marketing is the flexibility to fill virtually any role, based on your business needs. Whether you’re looking to extend your internal capabilities or build a full outsourced marketing department, these roles are among the most commonly and effectively offshored:
Hiring offshore isn’t just about saving money; it’s about unlocking more value for every dollar spent. Here’s a quick look at how the cost of building your marketing team in the Philippines compares to hiring locally:
Job Role
Australian Annual Salary*
Philippines Annual Salary*
Cost Saving p.a.*
Cost Saving (%)
Senior Content Writer
$61,000
$13,000
$48,000
78.7%
Senior Digital Analyst
$63,000
$14,000
$49,000
77.8%
Senior Digital Marketing Executive
$63,000
$14,000
$49,000
77.8%
Senior Marketing Manager
$75,000
$19,000
$56,000
74.7%
Senior Market Researcher
$60,000
$13,000
$47,000
78.3%
Senior SEO Specialist
$63,000
$15,000
$48,000
76.2%
Senior Social Media Manager
$70,000
$16,000
$54,000
77.1%
*Values represented in Australian Dollars, rounded to the nearest $1,000. Table 1. Salary comparison of marketing roles: Australia vs the Philippines
Job Role
UK Annual Salary*
Philippines Annual Salary*
Cost Saving p.a.*
Cost Saving (%)
Senior Content Writer
£50,000
£10,500
£39,500
79%
Senior Digital Analyst
£52,000
£11,000
£41,000
78.8%
Senior Digital Marketing Executive
£52,000
£11,000
£41,000
78.8%
Senior Marketing Manager
£62,000
£15,000
£47,000
75.8%
Senior Market Researcher
£49,000
£10,500
£38,500
78.6%
Senior SEO Specialist
£52,000
£12,000
£40,000
76.9%
Senior Social Media Manager
£57,000
£13,000
£44,000
77.2%
*Values represented in British Pound Sterling, rounded to the nearest £1,000. Table 2. Salary comparison of marketing roles: United Kingdom vs the Philippines.
Job Role
US Annual Salary*
Philippines Annual Salary*
Cost Saving p.a.*
Cost Saving (%)
Senior Content Writer
$96,000
$20,000
$76,000
79.2%
Senior Digital Analyst
$99,000
$22,000
$77,000
77.8%
Senior Digital Marketing Executive
$99,000
$22,000
$77,000
77.8%
Senior Marketing Manager
$118,000
$30,000
$88,000
74.6%
Senior Market Researcher
$94,000
$20,000
$74,000
78.7%
Senior SEO Specialist
$99,000
$23,000
$76,000
76.8%
Senior Social Media Manager
$110,000
$25,000
$85,000
77.3%
*All figures in United States Dollars (USD), rounded to the nearest $1,000. Table 3. Salary comparison of marketing roles: United States vs the Philippines.
How to manage your offshore marketing team effectively
Managing an outsourced marketing team requires the same level of structure, communication, and leadership you apply to your in-house staff—if not more. With the right systems and support in place, your offshore team can operate as an extension of your business.
Integrate from day one. Treat offshore marketers as part of your core team. Clearly define roles, responsibilities, and KPIs so they understand how their work contributes to your business objectives.
Communicate with intent. Use tools like Slack, Zoom, and Jira to facilitate real-time collaboration, daily stand-ups, and project visibility across time zones.
Deliver structured onboarding. Introduce new hires to your company culture, processes, tools, and team members early to build trust and alignment.
Monitor and optimise performance. Regularly review KPIs, provide constructive feedback, and address gaps quickly to maintain momentum and quality.
A reputable outsourcing marketing provider will support you at every step, making it easier to manage your team at scale.
Choosing the right outsourcing partner
Your choice of outsourcing partner will directly influence the performance, retention, and long-term success of your offshore marketing team. Look for providers who:
Demonstrate high retention and employee satisfaction rates.
Have clear diversity, equity, and inclusion initiatives.
Provide comprehensive professional development and well-being programs.
Offer transparent performance reporting.
A strong outsourcing partner does more than fill roles—they act as a strategic collaborator committed to your marketing goals.
Your offshore team is a growth accelerator
Outsourced marketing teams are strategic investments—not just cost-saving solutions. They help you rapidly scale marketing capacity, overcome local talent shortages, and boost productivity.
If your business is expanding, facing recruitment bottlenecks, or simply needs to do more with less, building a dedicated outsourced marketing team in the Philippines is a future-ready solution that delivers measurable results.
At Outsourced, we support this shift by helping companies grow with dedicated offshore marketing staff, streamlined recruitment powered by AI, and full compliance support—so you can scale smarter, with less complexity and more confidence.
Ready to build your offshore marketing team? Contact us today for a complimentary consultation and a customised offshore staffing strategy.
About Outsourced
Outsourced stands at the forefront of offshore staff outsourcing, leveraging over a decade of industry expertise to empower over 300 global clients. Our dedicated team of more than 1,000 employees, including 100+ support staff, is committed to building sustainable partnerships.
We deliver bespoke outsourcing solutions that blend cost-efficiency with exceptional quality, catering to specific client needs across various industries from IT and engineering to creative and administration. At Outsourced, we are more than a service provider; we are a trusted partner in driving sustainable business growth and innovation.
Discover how Outsourced can enhance your operational capabilities and set new standards of excellence for your business at https://outsourced.ph/.
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“I have been working with Outsourced for a few years now and I must say that they have been an invaluable partner for our business. Their dedication, expertise, and professionalism have truly exceeded my expectations.”
Extension of our company
"We have been so happy with the people they have brought on board we have decide to expand the operation. This is testament to the flexibility and determination of the Outsourced team who have been more like an extension of our company rather than a 3rd party."
Extremely professional
"Outsourced are an extremely professional organisation, easy to to do business with and lightening fast at sorting things out. The staff are super friendly with a 'can do' attitude. They also treat our team very well and we have no complaints (happy productive staff means a happy client)."
Incredibly helpful
"Outsourced have been an enormous support and very patient as we progress down the outsourcing path. They have integrated perfectly into our team and with all interactions with Outsourced staff we have found them to be incredibly helpful and accommodating."
High quality
"I want to stress that we have greatly appreciated the services of Outsourced, the service has been exemplary and the work high quality; the staff have been a pleasure to work with. We would like to retain an ongoing relationship with Outsourced."
Great support team
“Outsourced have a great office space and a great support team who are always willing to help. We were able to pivot quickly and within 6 weeks we were able to start our team. We are very happy with Outsourced.”
Outsourced Service Categories
There are hundreds of roles we can recruit for you in the Philippines. Below is a list of some of the most popular roles our client’s request within each industry.
