Mobile SEO Strategy: How to Prepare for the Mobile First Index

Mobile SEO Strategy

Given that mobile devices have exceed desktop usage since 2015, it only makes sense that you create a mobile SEO strategy that would help your website rank better, especially since Google has already announced that is moving towards the mobile-first approach.

After seeing the increase of mobile usage, you can foresee that user behavior and expectations will grow as a result of this. A good example would be a study conducted by Google where they found that smartphone users have a much higher buying intent rate compared to desktop users.

This only goes to show that having a separate Mobile SEO strategy is crucial especially when Google rolls out its mobile-first index which will be on 2018.

Mobile-Friendly Configuration

mobile SEO best practices

When it comes to mobile SEO best practices, you have three options with regards to your site’s mobile configuration. These include responsive design, dynamic serving and separate domain.

Responsive Design

The maintenance for this type is easy because you use only one code base. This means that it requires little to no additional configurations for search engines.

This is due to the fact that it uses a single URL and HTML with no redirects nor device detection. Moreover, this configuration also lessens SEO risks such as duplicate content and keyword cannibalization.

It’s no wonder Google prefers responsive design because it adapts to the device being used.

If your website is responsive, then the chances of it appearing in the new mobile-first index is highly probable.

Also, make sure to add the meta name=”viewport” declaration in the head of your documents to ensure that your website is mobile-proof.

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By |December 22nd, 2017|Digital Marketing|Comments Off on Mobile SEO Strategy: How to Prepare for the Mobile First Index

Importance of Java Programming: The Most Sought After Programming Language

Based on the TIOBE Programming Community index, the importance of Java Programming cannot be denied after being declared as the most popular programming language for 2017. Currently, it is the third (3rd) most sought after skill on the Angel list and the demand for Java developers are much greater compared to other programmers – according to Indeed.com

The reason for Java’s resurgence in popularity is due to the success of the Android in the mobile market. As such, it is widely used in developing desktop apps, mobile applications, server side application, video games, etc.

Apart from being the “heart and soul” of android applications, Java is also being used for more than 4.5 billion gadgets which includes:

  • Car Navigation Systems
  • Cellphones
  • Lottery Terminals
  • Paid Parking Systems
  • Personal Computers
  • Printers
  • Games
  • Health & Medical Care Equipment
  • Set Top Boxes
  • Smart Cards
  • Web Cameras

The infographics below shows the benefits of learning Java programming and how in-demand Java developers are worldwide. It sums up how much each of the countries below are willing to pay to get the most qualified Java professionals to work for them.

Therefore, it should not come as a surprise that the need for Java developers spiked significantly in 2017 – making them highly employable programmers who gets to enjoy a lucrative pay. With billions of devices utilizing this program, along with 90% of Fortune 500 companies using it in their development process, it clearly states the significance of Java in today’s modern society.