Effective Telemarketing Techniques: The Potent Combination of Digital Marketing & Telesales

Effective telemarketing techniques


With the continuous rise of digital marketing and its undeniable success in building brand recall, lead generation and profit, it only seems logical to further improve this trend by integrating another tried and tested method that has worked well over the years.


Effective telemarketing techniques have been a popular way of doing business way before digital marketing came into the picture. By integrating telesales in your current marketing strategy, you can enjoy numerous benefits that you might not be privy to if this type of approach is missing.


So how can the merging of these two components be a potent force to be reckoned with? Below are some key elements on how this integration can dramatically improve your ROI.


Email Marketing


telesales techniques and tips


Some of the best telesales techniques and tips involves the use of email marketing.


You start of by sorting out your prospects before you conduct any sort of calls to ensure that these businesses “fit-the-bill,” in terms of what your company is offering.


Once you have gotten the necessary information as to whom you should address your email to (which includes their complete name, position, email address, etc.), you can send a professionally designed email template that includes a clear CTA (call-to-action) stating what you want your prospect to do once they have received your email.


Depending on how you were able to gather your prospect’s information, you can immediately call the “gate keeper” to check if the email has been successfully sent. You can then ask when would be a good time to call back to […]

By |October 13th, 2017|Call Center Services|Comments Off on Effective Telemarketing Techniques: The Potent Combination of Digital Marketing & Telesales

How to Spot the Difference Between UI and UX Design

One of the most common misconceptions when it comes to people looking to hire a UI & UX designer, is that they think it’s one in the same.

As with many technical terms such as Web Development vs Web Design, Front End vs Back End Development, and now UX vs UI Design, the latter provides different functionalities that the other may not necessarily provide.

In layman’s term, you could say that one is the photographer while the other is the muse.

The photographer ensures that the lighting is just right, the backdrop, the angle, etc. Basically, taking care of the technical aspects to ensure that he can seize that picture-perfect moment to the fullest.

The muse is his model. She provides the emotion that the photographer wishes for her to convey. She accomplishes this by making use of her facial expressions, movements, her clothes, make-up, hair, etc. This completes the “look and feel” that will eventually captivate their audience.

To put it bluntly, the difference between UI and UX Design is that the UX design is more on the technical aspect of things, which accomplishes valuable tasks across all platforms and services; whereas UX design creates aesthetically appealing interfaces that produces emotions to help humans connect with the product.

In short, one cannot exist without the other – like a tea bag without hot water.

That’s pretty much the gist of it, but to be more specific, below are […]

By |October 11th, 2017|General|Comments Off on How to Spot the Difference Between UI and UX Design

Proven Techniques on How to Measure Brand Awareness

how to measure brand awareness



Every digital marketer that you’ll encounter knows the importance of being able to quantify and measure every task that they work on online. By doing so, they can improve and/or enhance certain methods to determine which marketing effort works and which doesn’t.


As technology continues to evolve, so does the means in which we can measure marketing campaigns that are deemed crucial, yet are seemingly hard to quantify.


A great example would be how to measure brand awareness – which is something that most businesses are very keen on promoting.


In the digital realm, this makes sense. Would you rather that your target audience/market search for random keywords related to your product and/or service; or doesn’t it make more sense to you to have them TYPE YOUR BUSINESS NAME or BRAND when searching in Google.


This is the reason why well-known brands such Apple, Microsoft, Amazon, etc. have a huge advantage over other businesses in their niche. People simply type these brand names on Google regarding anything that they need or want from these companies.


That is the power of brand awareness and recall.


It is therefore crucial to have a highly knowledgeable team of digital marketing experts to help you in measuring brand awareness online.


In doing so, you’ll know how effective your online promotional brand campaigns are and how to improve its overall impact on the World Wide Web.


Below are some of the most effective ways to measure brand awareness.


1 – Brand Mention & Search


Brand Mentions


Brand Mention gives you an insight as to how many times your brand (or something closely related to it), has been mentioned online. These may be […]

By |October 9th, 2017|Digital Marketing|Comments Off on Proven Techniques on How to Measure Brand Awareness

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