Shopify How To: Secrets that Make Up a Successful eCommerce Store

What makes Shopify one of the most sought-after ecommerce platform? Simple, it’s features offer great value for both well-established retailers and businesses, as well as regular folks who simply want to manage an online store without the fuss and technical know-how.

It’s pretty much a given that every merchant who uses Shopify would like to do better in terms of how well their product and brand is being perceived and received by their audience – and of course, how to increase leads, traffic and sales.

So customer engagement and experience; brand awareness and revenue are the basic things that every online merchant would like to improve on and enhance.

With these objectives in tow, we have complied a list of Shopify How To’s, to meet your basic goals when it comes to successfully running a Shopify eCommerce store.

Responsive Site

A very useful Shopify eCommerce guide is to have a responsive website. This is essential to ensure that your brand is being seen and represented properly in all types of devices – whether it may be in desktops, phones or tablets. This is the reason why it is crucial for you to have it tested on various devices given that most people are on their cellular phones and other mobile devices.

The importance of user experience is essential in engaging customers and making sales. Therefore, ensuring that they can properly view your store online and […]

By |November 28th, 2017|Web Development|Comments Off on Shopify How To: Secrets that Make Up a Successful eCommerce Store

Design on Demand: The Hottest Design Careers In Demand Today

design careers in demand

If you’re looking to delve into the realm of design as a career of choice, then you’ll find the list below helpful as it indicates the design careers in demand today.

You can then proceed to choose what type of designer you’d like to specialize in. Below are some of the jobs that you can expect to land, should you wish to explore the creative design industry.

  • Mobile designer
  • Web designer
  • User experience (UX) designer
  • Video producer
  • Visual designer
  • Graphic designer
  • Multimedia designer
  • Interaction designer
  • Front-end web developer
  • Email designer

Now when it comes to the most in-demand skills in design, these would include the following:

Design Software Proficiency


This means being an expert in Corel, Illustrator, InDesign and Photoshop. If you want to excel as a graphic designer, it is essential that you master the Adobe Create Suite as this would come in handy in the creation of websites and advertisements in general. Merchandising materials also includes product designs and brochures. Additionally, this is highly useful for text-handling and visual concepts.

Many Art Directors have graphic design background and it’s no wonder that being highly knowledgeable in adobe is one of the most requested skills in today’s job market for designers […]

By |November 21st, 2017|Web Design|Comments Off on Design on Demand: The Hottest Design Careers In Demand Today

Lead Generation Through Social Media using Facebook and Twitter

There’s no denying it. Social media offers such an awesome opportunity for businesses to promote their products and/or services, as well as reaching out to their customers. No wonder a lot of brands have been developing effective social media marketing tactics for their online marketing strategies. Not only does lead generation through social media create brand awareness, but it also helps businesses increase sales.

To date, there are six major social media platforms that are being used for social media lead generation purposes, and in this article, we will be tackling two of the most popular ones which would be Twitter and Facebook. Now if done correctly, these can become lead-generation machines that can catapult your business in a whole new level.

Related: Online Lead Generation Services: Tips, Tricks and Techniques in Getting Quality Leads


Twitter works well for small businesses whose main investment is time – especially if you’re focused on growing your leads organically.

In generating the right leads for this platform, you have to build a target audience who resonates with your brand; what you’re about and what you have to offer.

With this platform, it’s easy to locate your potential customers by simply using Twitter Search. Use job titles, keywords, locations and include hashtags (#) in the mix. Once you’ve defined your audience, you can start to reach out to […]

By |November 16th, 2017|Digital Marketing|Comments Off on Lead Generation Through Social Media using Facebook and Twitter

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