Managing your own in-house Philippines call centre can often strain both the infrastructure and the finances of many small to medium sized companies. This is one of the reasons why call centre outsourcing is a very popular option for many companies in the Philippines, because they can streamline their workforce and optimise their revenue.

When you outsource your contact centre to an external company, they use their own infrastructure and staff to handle all your contact centre operations. The result is a professionally operated contact centre, saving your company a significant amount of time and money, whilst profiting from positive engagement with your customer base.

5 Benefits Of Outsourcing Contact Center Operations

It’s not only your company that benefits from outsourcing your contact centre operations, your customers also benefit from a prompt service that is run efficiently. Let’s take a look at five of these benefits.

1. Business expansion: When you outsource your call centre operations, you can focus on your company’s core responsibilities. So rather than trying to learn how to manage a call centre, you can focus on expanding your business.
2. 24/7 availability: Most businesses don’t operate their call centres on weekends, holidays or after hours, but an outsourced Philippines call centre can operate 24/7. When you provide this level of service to your customers, you clearly demonstrate that you care about their needs.
3. New technology: Outsourcing your contact center, gives you access to all the latest technology […]
   

With the continuous rise of digital marketing and its undeniable success in building brand recall, lead generation and profit, it only seems logical to further improve this trend by integrating another tried and tested method that has worked well over the years.

Effective telemarketing techniques have been a popular way of doing business way before digital marketing came into the picture. By integrating telesales in your current marketing strategy, you can enjoy numerous benefits that you might not be privy to if this type of approach is missing.

So how can the merging of these two components be a potent force to be reckoned with? Below are some key elements on how this integration can dramatically improve your ROI.

Email Marketing

Some of the best telesales techniques and tips involves the use of email marketing.

You start of by sorting out your prospects before you conduct any sort of calls to ensure that these businesses “fit-the-bill,” in terms of what your company is offering.

Once you have gotten the necessary information as to whom you should address your email to (which includes their complete name, position, email address, etc.), you can send a professionally designed email template that includes a clear CTA (call-to-action) stating what you want your prospect to do once they have received your email.

Depending on how you were able to gather your prospect’s information, you can immediately call the “gate keeper” to check if the email has been successfully sent. You can then ask when would be a good time to call back to […]