With the continuous rise of digital marketing and its undeniable success in building brand recall, lead generation and profit, it only seems logical to further improve this trend by integrating another tried and tested method that has worked well over the years.

Effective telemarketing techniques have been a popular way of doing business way before digital marketing came into the picture. By integrating telesales in your current marketing strategy, you can enjoy numerous benefits that you might not be privy to if this type of approach is missing.

So how can the merging of these two components be a potent force to be reckoned with? Below are some key elements on how this integration can dramatically improve your ROI.

Email Marketing

Some of the best telesales techniques and tips involves the use of email marketing.

You start of by sorting out your prospects before you conduct any sort of calls to ensure that these businesses “fit-the-bill,” in terms of what your company is offering.

Once you have gotten the necessary information as to whom you should address your email to (which includes their complete name, position, email address, etc.), you can send a professionally designed email template that includes a clear CTA (call-to-action) stating what you want your prospect to do once they have received your email.

Depending on how you were able to gather your prospect’s information, you can immediately call the “gate keeper” to check if the email has been successfully sent. You can then ask when would be a good time to call back to […]