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Hiring a Remote Marketing Executive or Advertising Executive in the Philippines

A Marketing Executive is a vital position in any company that wants to grow and expand their target audience, build their brand and improve their revenue. Their role involves many different components, but generally includes identifying a target market for a specific product and creating and managing a marketing campaign.

They are heavily engaged in planning and market research, sales and pricing strategies, media coordination and advertising. They are also concerned with customer support, sponsorships, public relations and organising promotional events. Depending on their exact role with their employer, they can also be involved with copywriting, proofreading, editing, SEO research and social media marketing.

On the other hand, the role of an Advertising Executive, focuses solely on the promotional side of the equation. This can include creating and managing ads in newspapers, magazines, radio, TV or billboards, as well as social media platforms, direct mail or email campaigns. 

Marketing Executives and Advertising Executives are both involved in promoting a brand’s identity and their products or services. The main difference in their roles is that the former focuses on creating strategies to target a specific group of consumers, whilst the latter focuses on communicating with these consumers.

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Tasks performed by Marketing Executives can include:

• Performs market research and identifies potentially new and exciting markets.
• Predicts demand for products or services into the future.
• Presents new ideas and strategies to senior management.
• Liaises with sales, product developers, PR and advertising staff.
• Monitors and reports on key performance metrics.
• Develops pricing strategies.

In smaller companies, the role of the Marketing and Advertising Executives may be performed by one individual, given that advertising is within the prevue of marketing.

Tasks performed by Advertising Executives can include:

• Creates messages to increase brand awareness.
• Develops advertising campaigns on different channels.
• Manages an advertising budget.
• Monitors and reports on key performance metrics.
• Liaises with sales and marketing executives.

Education and skills for Marketing Executives & Advertising Executives

Whilst Marketing Executives many have a degree in marketing and Advertising Executives a degree in advertising, they may also have degrees in business management, communications, computer science or even psychology. Whatever their formal qualifications, they will also need proficiency in digital media techniques, commercial acumen, analytical and strategic thinking, as well as good communication and interpersonal skills.

Outsourced – leading provider of offshore marketing executive staff

As a leading provider of offshore staff in the Philippines, Outsourced manages the entire recruitment process for your company. Based on your criteria, we source, interview and retain professionals to join your team, providing all the infrastructure and resources they need at our state-of-the art facility in the Philippines.

Hiring remote based staff is a proven and cost-effective strategy that helps businesses reduce their overheads and expenses whilst allowing them to leverage the expertise of professionals. With access to a large talent pool of highly experienced professionals in the Philippines, Outsourced assists your company to build an offshore team that’s dedicated to your business goals. 

For more information on hiring a remote Marketing Executive or Advertising Executive for your business or organisation in the Philippines, contact Outsourced today.