Shootsta Case Study

Shootsta is a tech-enabled platform providing sales and marketing teams with cost-effective video solutions at scale. From its humble beginnings in 2014, Shootsta has always pushed the status quo in video production. Some of the largest brands around the world rely on Shootsta to produce high-quality content, helping them transform how they communicate.

Shootsta’s team is no stranger to outsourcing. They had previously leveraged business process outsourcing (BPO) to streamline their operations. But rapid growth meant the company had to rethink its approach to hiring production staff while maintaining the high standard of work they have come to be known for.

We spoke with Ben Draycott-Jones, Operations Manager of Global Production at Shootsta to find out why the company chose to work with Outsourced.

• Locations: Australia, Singapore, US & UK
• Industry: Information Media
• Outsourced Staff: Video Editors, Animators & Motion Designers

The challenge

Scaling rapidly is a great problem to have if you can manage it correctly.

For the last decade, Shootsta grew from strength to strength, expanding its locations and platform offerings to reach people wanting video content that educates and converts. As the company scaled quickly, they soon found their production teams had to grow equally fast.

Finding reliable staff skilled in animation and video editing was crucial, but they had to minimise their labour costs. Draycott-Jones says this situation prompted them to search for a cost-effective solution — not that they had to look far.

The solution

When Shootsta was searching for an outsourcing partner, Outsourced happened to be in the process of acquiring Shootsta’s previous BPO vendor. Outsourced’s excellent reputation was all Draycott-Jones needed to get the conversation going. Much to his surprise, he discovered a wealth of video and animation talent in the Philippines, thanks to Outsourced.

“We heard nothing but good things about Outsourced,” Draycott-Jones said, “so we were delighted to move our existing staff over and grow further with them.”

By outsourcing its staff, Shootsta kept pace with company growth and achieved significant cost savings versus hiring onshore. Thirty-two production team members — including video editors, animators, a local production manager and an edit team lead — now work together in Outsourced’s Manila office.

“We love our team in the Philippines!” Draycott-Jones exclaimed. “They’re enthusiastic and passionate about our business, and we have fully integrated them into our production departments, so they feel as much as part of Shootsta as possible.”

When asked if he would recommend Outsourced, Draycott-Jones responded emphatically:

“Absolutely without a doubt. Everything has been amazing since we started working together, and I genuinely mean that. The support staff are exceptional, and Outsourced genuinely makes my life at Shoosta as simple as possible.

I would 100% recommend talking Outsourced if you want to outsource any part of your operation.”